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Sabre appoints Jennifer Catto as Executive Vice President and Chief Marketing Officer

1. Jennifer Catto appointed CMO, shaping global marketing strategy. 2. She brings 25 years of experience in brand transformation. 3. Her focus will deepen customer engagement and drive growth. 4. Sabre aims to enhance brand and engagement under her leadership. 5. The company modernized its foundation for a competitive edge.

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Why Bullish?

The appointment of a seasoned leader suggests strategic growth initiatives. Similar past appointments in tech sectors have led to market confidence and stock price increases.

How important is it?

Jennifer Catto's extensive background in marketing will likely lead to innovative strategies that could significantly uplift Sabre's market position over time.

Why Long Term?

Leadership changes usually take time to impact sales and brand perception positively, as seen with other companies like Salesforce after hiring high-profile marketing executives.

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, /PRNewswire/ -- Sabre Corporation (NASDAQ: SABR), a leading global travel technology company, today announced the appointment of Jennifer Catto as Executive Vice President and Chief Marketing Officer. As part of Sabre's Executive Leadership Team, Jennifer will shape the company's global marketing strategy and brand, helping to drive growth, deepen customer engagement, and position Sabre for the future. Sabre appoints Jennifer Catto as Executive Vice President and Chief Marketing Officer Jennifer joined Sabre in February 2025, bringing more than 25 years of experience helping companies navigate and accelerate through moments of transformation. A strategist at heart and a disruptor by nature, she has built and repositioned brands at the intersection of technology and customer needs, leading integrated marketing and growth strategies at Travelport, Telaria, Travelocity, Condé Nast and SAY. Throughout her career, Jennifer has championed the use of data-driven insights, bold storytelling and cross-functional collaboration to create new market opportunities and drive lasting relevance for brands in fast-changing industries. "A brand is a promise you make to the market that the business has to keep. I'm thrilled to take the helm of a great brand for a business that has doubled down on its commitment to innovation and product delivery—keeping its customers at the heart of every solution it pioneers", said Jenniffer Catto, "Sabre has done what many companies only talk about—modernized its foundation. Today, it's a unified, intelligent travel marketplace that prioritizes performance over promises. I'm here to shape a brand that reflects that transformation with precision—one that signals confidence to the market and elevates Sabre's presence across every channel and customer experience". A recognized industry leader, Jennifer is a Cannes Lions Award nominee, an AdAge Brand Leader Award winner, and a GBTA WINiT Top 50 honoree. She is also a frequent speaker and commentator for major media outlets and is passionate about redefining how companies engage audiences and build enduring value through innovation."Jennifer's appointment reflects our commitment to bold, strategic leadership as we accelerate Sabre's journey to become the premier technology platform in travel," said Kurt Ekert, President and CEO of Sabre. "She blends creativity, operational focus, and a deep understanding of digital transformation in a way that is rare to find. With Jennifer's leadership, we will enhance Sabre's brand, deepen engagement with our customers and partners, and amplify our differentiated value in the marketplace."With Jennifer's appointment, Sabre continues to strengthen its leadership team and sharpen its focus on delivering innovative technology solutions that power the future of travel.About Sabre Corporation     Sabre Corporation is a leading technology company that takes on the biggest opportunities and solves the most complex challenges in travel. Sabre harnesses speed, scale and insights to build tomorrow's technology today – empowering airlines, hoteliers, agencies and other partners to retail, distribute and fulfill travel worldwide. Headquartered in Southlake, Texas, USA, with employees across the world, Sabre serves customers in more than 160 countries globally. For more information visit www.sabre.comCONTACT: Branko Karlezi, 447990139490, [email protected] SABR-FSOURCE Sabre Corporation WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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