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Salesforce Appoints Robin Washington as President and Chief Operating and Financial Officer

1. Robin Washington appointed as President and Chief Operating and Financial Officer effective March 2025. 2. Washington will guide Salesforce's transformation to an Agentforce-focused organization. 3. Marc Benioff praises Washington's expertise and operational mastery for growth and strategy. 4. Brian Millham to retire, marking 25 years of impactful leadership at Salesforce. 5. Washington's history with Salesforce positions her as a key player in future growth.

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FAQ

Why Bullish?

Robin Washington's leadership may enhance Salesforce's growth potential, reflecting positive strategic adjustments.

How important is it?

Leadership transitions in key roles typically affect company strategies, directly influencing CRM's stock.

Why Long Term?

The structural changes and leadership stability suggest a sustained positive effect on CRM's performance.

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SAN FRANCISCO--(BUSINESS WIRE)--Salesforce (NYSE: CRM), the world’s #1 AI CRM, today announced that Robin Washington will become President and Chief Operating and Financial Officer (COFO), effective March 21, 2025. In this newly created role, Washington will lead Salesforce’s next phase of transformation—driving profitable growth, operational excellence, and financial strategy—while accelerating the transformation of every company into an Agentforce company, in the new agentic era. A seasoned executive and visionary leader, Washington has spent decades at the forefront of financial and operational strategy at some of the world’s most respected companies, including Gilead Sciences, Hyperion, and PeopleSoft. She has also been an active member of the Salesforce Board since 2013, previously serving as Chair of the Audit and Finance Committee and as Lead Independent Director since 2022. In addition, Washington has served on the boards of Alphabet, Eikon Therapeutics, Honeywell International and Vertiv Holdings. Salesforce also announced that after an extraordinary 25-year career at Salesforce, Brian Millham will retire on May 1, 2025, transitioning into an advisory role. "I am thrilled to welcome Robin as COFO at this incredible moment when Al agents are redefining the workforce," said Marc Benioff, Chair and CEO of Salesforce. "Robin has been a trusted partner, advisor, and a key architect of our strategy as we accelerate the rise of Agentforce — the first digital labor platform. Her operational mastery, financial expertise, and strategic vision make her the perfect leader to guide Salesforce through this transformational shift. As we look ahead, I’m excited to work with Robin, in this newly created role, and with our incredible Salesforce executive bench, to bring this significant Agentforce opportunity to life.” “I also want to thank Brian Millham for a quarter of a century of dedication, leadership, and unwavering commitment to our success,” Benioff added. “From pioneering Salesforce’s legendary sales organization to building a world-class Customer Success operation, to driving our operational and financial transformation as COO, Brian has shaped the very DNA of Salesforce. His impact will be felt for decades to come.” “I am deeply honored to step into this role at such a defining moment for Salesforce and the entire industry,” said Robin Washington. “Having worked closely with Marc and the executive team for over a decade, I couldn’t be more excited to help lead Salesforce and our global community of employees, customers, and Trailblazers into this agent-first era that will fundamentally change how businesses operate, innovate, and grow.” After Washington joins the company on March 21, 2025, Arnold Donald will become the Company’s Lead Independent Director. Washington will remain on the Salesforce Board of Directors. Amy Weaver, the current CFO, announced last year that she would be transitioning from Salesforce once a new CFO was named. About Robin Washington Robin Washington has served as a Salesforce Board Director since 2013, and Lead Independent Director since 2022, playing a critical role in Salesforce’s financial and strategic evolution. She previously served as EVP & CFO of Gilead Sciences (2008–2019), CFO of Hyperion Solutions (2006–2007), and Chief Accounting Officer of PeopleSoft. Washington currently serves on the Board of Directors of Alphabet Inc., Eikon Therapeutics, Honeywell International, and Vertiv Holdings Co. She holds a B.A. in Business Administration from the University of Michigan and an M.B.A. from Pepperdine University. About Salesforce Salesforce helps organizations of any size reimagine their business with AI. Agentforce — the first digital labor solution for enterprises — seamlessly integrates with Customer 360 applications, Data Cloud, and Einstein AI to create a limitless workforce, bringing humans and agents together to deliver customer success on a single, trusted platform.

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