1. Horizon provided $30 million to Samba TV for AI development. 2. Samba plans to expand global operations and strategic partnerships. 3. Funding supports agentic advertising solutions and strategic technology acquisitions. 4. Horizon emphasizes deep understanding of technology landscape for investments. 5. Samba's growth capital enhances media intelligence and consumer engagement.
FAQ
Why Bullish?
The investment signals Horizon's confidence in AI growth, similar to past tech investment successes.
How important is it?
Funding in a growing tech sector tends to elevate HRZN's market perception and potential returns.
Why Long Term?
Investment in Samba TV likely leads to sustained growth and earnings for HRZN over time.
Samba TV Secures Up to $60 Million Growth Capital Facility from Horizon Technology Finance
SAN FRANCISCO, December 08, 2025 (GLOBE NEWSWIRE) — Samba TV, a leader in AI-driven media intelligence, has announced a significant financing deal with Horizon Technology Finance Corporation (NASDAQ: HRZN). The initial funding of $30 million will be supplemented by an additional $30 million to support future growth initiatives. This funding aims to enhance Samba TV's AI-driven solutions and expand its global operations.
Funding Purpose and Strategic Goals
The capital will be instrumental in accelerating Samba TV's AI transformation in media and advertising. The company plans to:
- Enhance the adoption of advanced agentic advertising solutions.
- Scale its global operations effectively.
- Expand partnerships with major platforms such as TikTok and Snap.
- Continue its successful track record of strategic technology acquisitions.
CEO's Vision for Growth
Ashwin Navin, CEO and Co-Founder of Samba TV, expressed enthusiasm regarding the funding, stating, “The traditional advertising playbook is obsolete, and Samba is delivering the Agentic AI infrastructure the industry needs.” He emphasized that this capital provides vital strategic flexibility to execute their AI product roadmap and scale partnerships globally.
Partnership with Horizon Technology Finance
Paul Seitz, Chief Investment Officer of Horizon Technology Finance, remarked on the partnership, noting, “We are excited to partner with Ashwin and the Samba team as they expand their intelligence platform to deliver deep insights about media viewership throughout the globe.” Horizon's investment signifies its commitment to supporting innovative technology firms with tailored financing solutions.
Market Position and Future Outlook
Mark Solovy, Managing Director and Co-Head of the Technology Finance Group at Monroe Capital, highlighted Samba's leadership in the media sector: “The media and advertising sector is at a critical inflection point, and Samba has established itself as an indispensable global leader.” This venture debt facility from Horizon is poised to help Samba TV capitalize on the expansive opportunities within the rapidly evolving market.
About Samba TV
Samba TV harnesses first-party data from millions of opted-in connected televisions and countless web signals, providing advertisers and media companies a unified view of the consumer journey. Its advanced AI platform enables marketers to engage effectively across various screens. For more information, visit www.samba.com/business.
About Horizon Technology Finance
Horizon Technology Finance Corporation (NASDAQ: HRZN) specializes in providing secured loans to venture capital and private equity-backed companies. With a focus on technology, life sciences, and sustainability sectors, Horizon aims to maximize returns through strategic debt investments. For more details, visit horizontechfinance.com.