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Santander US Finds Auto Demand on the Rise as Workers Commute More, Feel Confident in Their Own Finances

1. Santander US sees increased auto demand as middle-income Americans return to work. 2. 47% of respondents plan vehicle purchases, up from 41% in mid-2023.

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Why Bullish?

Increased consumer demand for auto loans can drive Santander's revenues. Historical trends show that higher vehicle sales correlate with increased lending activity in banks.

How important is it?

Survey results indicate a strong potential for increased loan demand, crucial for Santander's growth. Positive consumer sentiment can enhance performance.

Why Short Term?

The rise in vehicle purchases is immediate, likely impacting Santander US's loan growth this year, similar to past auto demand surges.

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BOSTON--(BUSINESS WIRE)--Santander Holdings USA, Inc. (“Santander US”) today announced new survey findings that show a rise in pent-up auto demand as middle-income Americans return to the workplace, with more than four in 10 (42%) having increased the number of days they drive to work over the last year. While 52% delayed buying a vehicle in the last 12 months due to cost, 47% are considering a vehicle purchase in the year ahead, up from 41% in mid-2023. These prospective buyers are feeling a s.

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