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Saucony® Announces Global Launch of the Endorphin Elite 2

1. Saucony launches Endorphin Elite 2 with innovative IncrediRUN foam technology. 2. Global events in Paris and Tokyo boost product’s high-performance appeal. 3. The shoe targets elite racers and mid-pack runners with premium cushioning. 4. The launch strengthens Saucony’s brand under Wolverine World Wide.

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Why Bullish?

The innovative product launch is expected to boost Saucony’s revenues and enhance brand strength. Similar launches by competitors, like Nike’s technology-driven updates, have previously uplifted parent company stocks.

How important is it?

As a key product launch under the WWW umbrella, the breakthrough technology could lead to increased market share and improved earnings. This innovative move is likely to positively influence investor sentiment and the overall valuation.

Why Short Term?

The immediate media buzz and consumer excitement from the global events can drive short-term stock gains. Historically, new product launches in the athletic sector often trigger near-term positive investor reactions.

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The game-changing super shoe features Saucony's all-new IncrediRUN™ foam, designed to unlock every runner's performance potential ROCKFORD, Mich. , Feb. 25, 2025 /PRNewswire/ -- Whether aiming for a personal best or keeping pace with the local run crew, everyone aspires to feel fast. Hearing its consumer's aspirations, Saucony, a leading global performance running lifestyle brand, delivers with its highly anticipated global launch of the Endorphin Elite 2, a reimagined statement of both speed and style. In the spirit of speed, Saucony developed a dynamic underground relay event in the heart of Paris to celebrate the launch of the Elite 2. This event will bring together some of the top running crews from around the world to compete in THE MAZE, the brand's challenge to push mind, body, and product beyond the possible. Symbolic of Saucony's commitment to community, THE MAZE will highlight leading lifestyle clubs as they participate in an exhilarating competition within a distinctive arena in Paris. For those unable to participate, Saucony plans to unveil similar events globally as the Endorphin franchise continues to expand. "The Elite 2 represents a significant advancement in the super shoe category," said Brian Moore, chief product officer of Saucony. "In collaboration with our elite athletes, including Jared Ward, Malindi Elmore and Jackie Gaughan—who have all competed in the Endorphin Elite 2—we have created a truly world-class running experience. The IncrediRUN foam technology offers exceptional energy return and unmatched cushioning, ensuring that every stride feels effortless. It's an outstanding choice not only for elite racers but also for mid-pack runners looking for premium performance. Regardless of your running pace, this shoe provides a remarkably soft, bouncy feel and explosive rebound, making it the perfect companion for those aiming to elevate their game." The top-tier racing shoe of the brand's award-winning Endorphin Collection is engineered with IncrediRUN, an innovative foam technology that provides outstanding energy return and unparalleled cushioning. While the Elite 2 delivers a new sensation of fast, its speed-forward silhouette embodies the distinct and dynamic aesthetic of the entire Endorphin lineup. After a limited release in Summer 2024, Saucony will launch the Endorphin Elite 2 globally on March 1 at saucony.com and at select retailers at a suggested retail price of $275.00. Beginning February 27, the Endorphin Elite 2 will be available exclusively at Saucony's newly opened Tokyo storefront in Shibuya and at Saucony's booth during the Tokyo Marathon Expo. For more information on the Endorphin Elite 2, please visit www.saucony.com. About Saucony: Saucony, the 'Original Running Brand' and a division of Wolverine World Wide, Inc. (NYSE: WWW), is a leading global performance running brand that fuses innovation, style and culture. Widely recognized for award-winning technologies, including PWRRUN™ PB, PWRRUN+™, and SPEEDROLL™, Saucony creates innovative technical and lifestyle footwear and apparel across Road, Trail and Originals. Founded in 1898, Saucony exists to inspire and enable people to live a better  life through running culture, self-expression and their impact on the world. For more information, visit www.saucony.com. SOURCE Saucony

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