1. Saucony launches AW25 collection, debuting September 18, 2025. 2. Collection blends heritage, luxury, and performance design. 3. Introduces two new silhouettes and updated colorways. 4. Collaboration with creative visionaries enhances design philosophy. 5. Saucony known for award-winning technologies in footwear.
The launch of a new collection reflects positive brand evolution and innovation. Historical successes in new product launches have often led to stock price increases for heritage brands.
The article highlights an upcoming product launch, expected to drive short-term sales growth. The strong focus on innovative design and collaboration can positively affect brand perception.
Immediate interest from customers and retailers can cause a quick boost in sales and stock performance. Similar past launches created initial consumer excitement increasing short-term revenues.
Inspired by movement and material, the collection reimagines Saucony's heritage through collaborations with artists, stylists and choreographers
NEW YORK, Sept. 10, 2025 /PRNewswire/ -- Saucony, a global performance running and lifestyle brand, is set to debut the latest expression from its design-forward Saucony SILO collection, a continuation of the brand's evolution at the intersection of heritage, luxury, and performance. First unveiled at Paris Fashion Week in June, the AW25 capsule launches globally on September 18, 2025.
"With the AW25 collection, we looked to explore how our archive and performance designs can coexist in a more intentional way, utilizing elevated and expressive storytelling," said Paul Ruffles, creative director for Saucony SILO. "It's an opportunity to reimagine Saucony's legacy through a more cultural, design-driven lens, pushing boundaries while staying grounded in what makes Saucony iconic."
The AW25 collection builds upon the success of SS25's "Purity in Form Part I," which launched globally in April. Now entering its second phase, "Purity in Form Part II" deepens the concept through collaboration with creative visionaries, set designer Hannah Knowles, stylist Abby Adler, and choreographer Jasiah Marshall, who reinterpret Saucony's design philosophy through the expressive lenses of movement, form, and storytelling.
The collection introduces two new silhouettes alongside new iterations of fan‑favorite styles:
"Every silhouette in the AW25 collection was designed with precision; a deliberate balance of heritage, material innovation, and form," said Brian Moore, chief product officer at Saucony. "From the tooling to the finishes, we approached this capsule as an opportunity to evolve what footwear can look and feel like at the highest level."
Saucony's AW25 collection will be available for purchase at select retailers worldwide and at sauconysilo.com beginning September 18, 2025. For more information, visit and follow @saucony.silo.
About Saucony: Saucony, the 'Original Running Brand' and a division of Wolverine World Wide, Inc. (NYSE:WWW), is a leading global performance running brand that fuses innovation, style and culture. Widely recognized for award-winning technologies including PWRRUN™ PB, PWRRUN+™, and SPEEDROLL™, Saucony creates innovative technical and lifestyle footwear and apparel across Road, Trail and Originals. Founded in 1898, Saucony exists to inspire and enable people to live a better life through running culture, self-expression and their impact on the world. For more information, visit www.saucony.com.
View original content to download multimedia:https://www.prnewswire.com/news-releases/saucony-silo-aw25-launches-globally-elevating-footwear-through-design-302552969.html
SOURCE Saucony