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Saucony® Unveils Saucony SILO: A New Pinnacle in Luxury Footwear

1. Saucony SILO collection blends heritage and technology in luxury sneakers. 2. The collection launches on April 17, 2025, featuring five standout silhouettes. 3. Innovation and comfort are emphasized for today's fashion-forward consumer. 4. Crafted with premium materials, it challenges traditional luxury sneaker concepts.

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Why Bullish?

The launch of Saucony SILO can boost brand visibility and attract affluent consumers. Historically, such innovative product lines have positively influenced stock prices for similar brands.

How important is it?

The article highlights a significant product line launch, directly tied to WWW’s brand strength. Positive reception could elevate consumer interest and sales, impacting stock price.

Why Short Term?

The product launch is imminent, which may lead to short-term sales spikes. Past releases have shown immediate increases in consumer interest and stock performance.

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The SS25 collection will be available globally on April 17, /PRNewswire/ -- Saucony, a global performance running and lifestyle brand, today revealed the details behind Saucony SILO, its elevated footwear collection blending the brand's rich heritage and technology with high-fashion influences. Challenging the expectations of traditional luxury sneakers, the collection incorporates premium materials and a fresh, refined approach to some of Saucony's most iconic designs. With an emphasis on modern innovation, Saucony SILO offers consumers a bold and luxurious take on what luxury sneakers can be. Saucony® Unveils Saucony SILO: A New Pinnacle in Luxury Footwear "This collection represents a bold leap forward for the brand, where high-end fashion and the latest in footwear technology come together to create something unique," said Brian Moore, Chief Product Officer at Saucony. "We're not just designing shoes; we're crafting a future-focused experience that speaks to today's consumer who values both modern innovation and sophisticated styling." Originally previewed in January 2025 at Paris Fashion Week, the SS25 collection features five pinnacle silhouettes, the Grid X Ultra S, 586i S, Gripper S, Kinvara 1 S and the Endorphin Elite 2 S. Each pair is crafted using the latest in material innovation and performance technology, ensuring the SILO collection is more than a statement in design but also in comfort and functionality. Paul Ruffles, Creative Director of Saucony SILO, explains, "In my view, the Grid X Ultra S is the best expression of Saucony SILO. We utilized elements of our latest technology, paired it with Saucony's heritage, and recontextualized it with a modern, luxurious approach. It perfectly represents the creation of something that feels innovative and relevant and can stand confidently at the intersection of modern footwear design and high-end fashion."The collection launches globally on April 17, 2025, at select retailers and online at www.sauconysilo.com. For more information, visit and follow @saucony.silo.About Saucony: Saucony, the 'Original Running Brand' and a division of Wolverine World Wide, Inc. (NYSE: WWW), is a leading global performance running brand that fuses innovation, style and culture. Widely recognized for award-winning technologies including PWRRUN™ PB, PWRRUN+™, and SPEEDROLL™, Saucony creates innovative technical and lifestyle footwear and apparel across Road, Trail and Originals. Founded in 1898, Saucony exists to inspire and enable people to live a better life through running culture, self-expression and their impact on the world. For more information, visit www.saucony.com.SOURCE Saucony WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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