Agreement with Nation's Fourth Largest Cinema Exhibitor Includes Screenvision's Platinum Inventory & Enhancements to the Preshow Experience
NEW YORK, March 27, 2025 /PRNewswire/ -- Screenvision Media, a national leader in delivering comprehensive premium video advertising and content representation services for top-tier cinema exhibitors, today announced a new agreement to extend its longstanding relationship with Marcus Theatres®, a division of The Marcus Corporation (NYSE:MCS).
"Our relationship with Marcus spans 16 years and this latest extension further underscores the strength of our partnership," said Darryl Schaffer, Screenvision Chief Partnership Officer. "The enthusiasm for the 2025 box office is returning to levels we have not seen in years – we look forward to continuing to deliver the industry's best preshow with new and highly engaging content that consistently resonates with moviegoers."
Marcus is the nation's fourth largest movie exhibitor with 60 theatres and 806 screens within the Screenvision network. The company's footprint spans major markets across the Midwest, including Chicago (six theatres and 100 screens), Milwaukee (10 theatres and 134 screens) and St. Louis (eight theatres and 121 screens).
Screenvision provides its partners with a highly differentiated and revenue-driving platform to connect leading advertisers with moviegoing audiences in the highest attention and distraction-free environment. As part of the agreement, Screenvision will add "Platinum" inventory to the Marcus Theatres screens, which will be made available just prior to the final two trailers following the Front + Center preshow. The new position enables brands to capitalize on a highly coveted part of the show.
"Marcus Theatres is proud to continue our longstanding relationship with Screenvision," said Mark Gramz, President, Marcus Theatres. "Together we provide our audiences with an engaging and immersive environment from the moment they sit down. We look forward to continuing the partnership for years to come."
Additionally, Screenvision will continue evolving its preshow experience to create unique opportunities for its advertisers. Brands will be able to tap into Screenvision's exclusive content partners along with breakthrough research and technology capabilities that will be introduced throughout the year.
About Screenvision Media
Headquartered in New York, N.Y., Screenvision Media is a national leader in delivering comprehensive advertising and content representation services for top-tier cinema exhibitors. The Screenvision Media cinema advertising network includes nearly half of all measured cinema admissions, comprising 14,000 screens in 2,300 theatre locations across all 50 states and 94% of DMAs nationwide; delivering through more than 150 theatrical circuits, including 7 of the top 10 exhibitor companies.
About Marcus Theatres
Marcus Theatres®, a division of The Marcus Corporation, is the fourth-largest theatre circuit in the United States and currently owns or operates 993 screens at 79 locations in 17 states under the Marcus Theatres, Movie Tavern® by Marcus and BistroPlex® brands. For more information, please visit www.marcustheatres.com and follow the company on Facebook, X, Instagram, and TikTok.
Media Contact: Russin Royal email@protected
SOURCE Screenvision Media
