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Scripps taps veteran media strategist to bolster research and consumer insights

1. Scripps appoints Sandy Padula as VP of Consumer Insights. 2. Padula will enhance research initiatives across Scripps' platforms. 3. Her expertise in data storytelling will benefit advertising strategies. 4. Scripps aims to deepen consumer connections through data-driven strategies. 5. Padula has extensive experience in media research and consultancy.

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Why Bullish?

The appointment indicates a strategic investment in consumer insights, enhancing advertising effectiveness and potentially increasing revenue, similar to past successful leadership changes in media companies that led to growth.

How important is it?

The strategic focus on consumer insights and advertising can greatly affect Scripps' market position, making this news highly relevant.

Why Long Term?

New leadership strategies take time to implement, but ongoing enhancements can significantly benefit Scripps in the evolving advertising landscape.

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Sandy Padula (PRNewsfoto/The E.W. Scripps Company) (PRNewsfoto/The E.W. Scripps Company) , /PRNewswire/ -- The E.W. Scripps Company (NASDAQ: SSP) is enhancing its consumer insights strategy with the appointment of media industry executive Sandy Padula to the post of vice president, head of enterprise research and consumer insights, effective immediately. In this new role, Padula will spearhead comprehensive enterprise-wide research initiatives that leverage audience and market intelligence across Scripps' multiplatform portfolio of national networks and over 60 local television stations. She also will work with Scripps' sales teams to develop advanced advertising tools that empower brands to optimize campaign effectiveness and accurately measure their impact in real-time. Padula brings an accomplished record of leadership in media research, with decades of experience working with studios, networks, nonprofits and national brands to translate multiplatform measurement and custom market research into actionable business strategies. Her career includes a tenure at WarnerMedia Entertainment, where she served as senior vice president of research and consumer insight. During her time at WarnerMedia, Padula was instrumental in guiding the company through industry evolution, delivering strategic insights that shaped major content, marketing and advertising initiatives. Most recently, she led a boutique executive consulting firm focused on research-driven growth strategies. "Sandy's strong expertise in data storytelling and market trends analysis is a tremendous asset to Scripps as we continue deepening our connection to our consumers and advertisers," said Keisha Taylor Starr, Scripps' chief marketing officer and general manager, Scripps Networks. "Her leadership will propel our commitment to innovative, data-informed strategies that drive transformative results for brands and consumers alike."Padula frequently lectures on the power of storytelling with data at several universities, including the University of Southern California, The University of Alabama and Skidmore College. She will be based in Atlanta.Media contact: Becca McCarter, The E.W. Scripps Company, (513) 410-2425, [email protected]About ScrippsThe E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating connection. As one of the nation's largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlets Scripps News and Court TV and popular entertainment brands ION, Bounce, Grit, ION Mystery, ION Plus and Laff. Scripps is the nation's largest holder of broadcast spectrum. Scripps Sports serves professional and college sports leagues, conferences and teams with local market depth and national broadcast reach of up to 100% of TV households. Founded in 1878, Scripps is the steward of the Scripps National Spelling Bee, and its longtime motto is: "Give light and the people will find their own way." Scripps in the news                  Scripps press releasesSOURCE The E.W. Scripps Company WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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