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Sea-Doo is Encouraging All Riders to Prioritize Safety and Responsible Riding This Summer

1. Sea-Doo launched Water 101 module for safety training this summer. 2. The program aims to promote responsible riding among PWC enthusiasts. 3. BRP emphasizes environmental protection and safe riding practices. 4. The initiative is timely as summer boating season approaches. 5. Sea-Doo's efforts may enhance brand loyalty and customer safety.

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Why Bullish?

The launch of safety programs typically enhances brand value and customer trust, similar to past initiatives that resulted in increased engagement and sales for other outdoor recreation companies.

How important is it?

The article highlights a proactive approach by Sea-Doo, likely improving customer engagement and safety through education, which can positively impact sales and brand perception.

Why Short Term?

Immediate effects expected during the summer season as more consumers engage with products and safety initiatives.

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The Responsible Rider Masterclass Water 101 Module, powered by BRP, is Now Live, /PRNewswire/ - As summer is right around the corner, Sea-Doo, iconic brand of BRP Inc. (TSX: DOO) (NASDAQ: DOOO), is inviting all boaters and personal watercraft (PWC) riders to prioritize safety on the water all season long. Sea-Doo takes safe riding seriously and, through BRP's Responsible Rider Program, the team wants to empower all riders to ride responsibly regardless of whether they are on the ocean, a lake or a river. To do so, Sea-Doo is announcing the launch of the Water 101 module of the Responsible Rider Masterclass and sharing tips to ensure a safe and fun summer on the water. Sea-Doo is Encouraging All Riders to Prioritize Safety and Responsible Riding This Summer. (CNW Group/BRP Inc.) "As a leader in the personal watercraft industry, we have a responsibility to mobilize the community and encourage responsible riding. Sea-Doo wants to ensure that riders can enjoy personal watercraft for years to come," says Jérémi Doyon-Roch, Global Marketing Director, Sea-Doo, Ski-Doo and Lynx at BRP. "As the season begins, it is our goal to offer riders the tools and resources needed to enjoy days on the water safely with family and friends." The Responsible Rider Masterclass, Powered by BRP. BRP and Tread Lightly! launched the Responsible Rider Masterclass in February of 2025 with its first module, Snow 101. With the boating season approaching, the Water 101 module is now live and aims to equip boaters and PWC riders of all levels with the knowledge they need to ride responsibly and lead by example. The short and free online training features Sea-Doo Ambassador Daniel "Aqua Dan" do Nascimento and is based on BRP's three Responsible Rider pillars: riding etiquette, environment and safety.5 Tips to Ride Responsibly All Summer LongWhile personal watercraft and pontoons are sound and reliable machines, following some basic safety practices drastically reduces the likelihood of preventable incidents occurring on the water. Here are just a few of the many tips to keep in mind: Plan Smart: Before you ride, make sure to check local laws, be prepared for the weather, and download a marine app like BRP GO! to find safe places to discover. Follow the rules of the water and slow down in restricted speed areas. Heads Up: Always stop before checking your phone or GPS. Keep it sealed in a dry compartment while underway. Don't mix recreation with drugs and alcohol and be aware of fatigue. Protect the Playground: Clean, drain and dry your watercraft after every ride to stop invasive species. Stay away from protected zones such as coral reefs, and be mindful of not disturbing marine ecosystems. Bring a mesh bag for trash and leave every place better than you found it! Ride Safe: Always wear neoprene shorts under your personal floating device (PFD) to stay protected on the water. Make sure your gear is properly sized and that your PFD is PWC specific and Coast Guard-approved. Attach the emergency engine cut-off lanyard to your PFD. Respect Fellow Riders: Keep a safe distance from other boats and PWCs, and yield to non-motorized watercraft. Pay attention to noise levels in residential areas. Learn more about personal watercraft safety here.About BRPBRP Inc. is a global leader in the world of powersports products, propulsion systems and boats built on over 80 years of ingenuity and intensive consumer focus. Through its portfolio of industry-leading and distinctive brands featuring Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and pontoons, Can-Am on and off-road vehicles, Quintrex boats, Manitou pontoons and Rotax marine propulsion systems as well as Rotax engines for karts and recreational aircraft, BRP unlocks exhilarating adventures and provides access to experiences across different playgrounds. The Company completes its lines of products with a dedicated parts, accessories and apparel portfolio to fully optimize the riding experience. Committed to growing responsibly, BRP is developing electric models for its existing product lines. Headquartered in Quebec, Canada, BRP had annual sales of CA$7.8 billion from over 130 countries and employed approximately 16,500 driven, resourceful people as of January 31, 2025.www.brp.com @BRPNewsSki-Doo, Lynx, Sea-Doo, Can-Am, Rotax, Manitou, Quintrex, and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates. All other trademarks are the property of their respective owners.SOURCE BRP Inc. WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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