1. Seabourn will broadcast FIFA World Cup 26™ onboard its ocean fleet. 2. The tournament will run from June 11 to July 19, 2026. 3. Guests can enjoy live matches while cruising historic and scenic locations. 4. Seabourn enhances luxury travel with exclusive access to global sporting events. 5. IMG, a subsidiary of TKO, manages the media rights for this event.
FAQ
Why Bullish?
The FIFA World Cup is a high-profile global event that typically boosts tourism and associated businesses. Historical data shows that companies involved in major sporting events often see a positive stock performance leading up to and during the event.
How important is it?
The announcement of live broadcasts of a major global event supports TKO's positioning in sports and entertainment, likely leading to increased interest in TKO's offerings.
Why Long Term?
The event creates ongoing visibility and prestige for TKO as it positions itself in luxury markets. Similar past events (like the Olympics) have shown long-lasting benefits for associated companies in terms of brand equity and revenue growth.
Seabourn Teams Up with IMG to Broadcast FIFA World Cup 26™ Live on Ocean Fleet
In an exciting announcement for soccer fans, Seabourn, a leading name in luxury cruising, has secured the rights from IMG to broadcast the FIFA World Cup 26™ live across its ocean fleet. From June 11 to July 19, 2026, guests aboard Seabourn’s three ocean ships will have the unique opportunity to watch all 104 matches of the tournament while enjoying a luxury cruise experience.
Luxury Cruising and World-Class Soccer
As soccer enthusiasts prepare for one of the world’s biggest sporting events, Seabourn invites them to experience the games while sailing through breathtaking locations. Whether navigating the Mediterranean's historic ports or exploring Alaska's rugged coastlines, guests will have unparalleled access to FIFA World Cup 26™.
"Soccer is the most popular sport across the globe, and the FIFA World Cup™ is its pinnacle event," stated Mark Tamis, President of Seabourn. "We know how important it is for our guests to experience these matches live while traveling to extraordinary destinations on board our ships."
Unforgettable Viewing Experience at Sea
Guests can anticipate an uninterrupted viewing experience of the FIFA World Cup 26™ through Sport 24 Special Event Channels, which will be available in ship suites and communal areas, providing the excitement of the tournament in a vibrant atmosphere.
"The FIFA World Cup 26™ represents a truly global celebration of sport, and we are pleased to support Seabourn in delivering an unforgettable viewing experience for fans on board," commented Kate Garden, Commercial Director, IMG.
Sample Voyages During the Tournament
Travelers can choose from an array of enticing sailings during the tournament, including:
- 7-Day Turkey & Greek Isle Gems – June 28 to July 4 on Seabourn Quest.
- 14-Day Jewels of the British Isles – June 27 to July 11 on Seabourn Ovation.
- 14-Day Alaska Glaciers, Fjords & Inside Passage – June 26 to July 10 on Seabourn Encore.
- 21-Day Midsummer Magic: Icelandic & Norwegian Fjords – June 6 to June 27 on Seabourn Ovation.
About Seabourn and IMG
Seabourn represents the pinnacle of ultra-luxury ocean and expedition travel, operating a fleet of six modern ships, each offering all-suite accommodations, award-winning dining, and exceptional service. As a part of the Carnival Corporation family, Seabourn continues to elevate luxury travel experiences across the globe.
IMG, a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), specializes in media rights and content production for sports, partnering with over 250 federations and events worldwide, enhancing fan engagement and revenue.
For More Information
To book your voyage during the FIFA World Cup 26™ or to explore Seabourn's full range of luxury cruising options, visit www.Seabourn.com or call 1-800-929-9391.