SED Initta and Intel Strengthen Strategic Partnership for AI-Driven Retail Transformation
CHONGQING, China, Dec. 08, 2025 (GLOBE NEWSWIRE) -- SED Initta Technology, a leader in intelligent retail solutions, has reinforced its longstanding strategic collaboration with Intel (INTC) during the Intel Technology Innovation and Industrial Ecosystem Summit held in Chongqing, commemorating Intel’s 40th anniversary in China. This event highlighted Intel’s significant contribution to China’s digital economy and unveiled new opportunities for next-generation retail intelligence.
Advancing a Shared Vision for AI-Powered Retail
During the summit, Mr. William Li, Chairman of SED Initta, and his delegation engaged in extensive discussions with Intel executives, including Stacey Shulman, Vice President and General Manager of HEC. The focus was on the future of intelligent retail, jointly developing products, and the scalable deployment of AI-driven technologies.
Mr. Li showcased SED Initta’s global experience in AI deployment and international growth strategies. He emphasized the company’s deep domain expertise and commitment to delivering practical, outcome-focused customer solutions that resonate with Intel’s vision for a more intelligent and interconnected retail environment.
Recognized as an Intel® Partner Alliance “Prestige Partner”
A significant highlight of the summit was SED Initta’s recognition as one of the inaugural “Prestige Partners” within the Intel® Partner Alliance—the highest tier of partnership offered by Intel. This prestigious designation underscores the robust technical synergy, shared values, and long-term commitment both companies have toward advancing retail innovation.
Collaboration between SED Initta and Intel has already yielded impactful solutions that address comprehensive retail challenges, including:
- Smart-store digitalization
- Supply-chain optimization
- Customer-experience enhancement
- Data-driven intelligence
“This recognition is both an honor and a responsibility,” stated Mr. Li. “As industries progress toward intelligent transformation, we believe that open collaboration and the responsible use of technology are essential to enabling global progress.”
Driving the Shift from Digitalization to “Intelligentization”
Looking forward, SED Initta and Intel (INTC) intend to broaden their partnership to facilitate the transition from digitalization to deep intelligence within the retail sector. By integrating AI, edge computing, and cloud-native architectures, this collaboration aims not only to bolster operational efficiency but also to fundamentally redefine the retail experience for consumers globally.
The partnership will pave the way for developing a next-generation smart retail ecosystem, contributing to a more efficient, inclusive, and intelligent industrial future.
About SED Initta Technology
SED Initta Technology is headquartered in Shenzhen and is recognized as a global leader in intelligent retail equipment and end-to-end solutions. With over 30 years of experience in the industry, SED Initta offers a diverse product portfolio that includes:
- Point-of-sale systems
- Self-service terminals
- AI scales
- Digital signage
- Pioneering AI-vision solutions like the SmartEye™ Anti-Loss System
The company caters to a wide international clientele, including major brands such as Burger King, Walmart, and Sam’s Club, along with significant commercial and financial groups throughout China, the United States, Europe, and the Asia-Pacific region.
As a proud Intel Prestige Partner, SED Initta continues to push the envelope of innovation at the intersection of retail technology and advanced computing.
For business inquiries and technical assistance, please contact sales@sedinitta.com. Learn more at www.initta.com.