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SEGG Media and David Lloyd Announce Groundbreaking $14M U.S. Expansion Deal

1. SEGG Media signed an LOI to acquire David Lloyd’s All-Sports Arena. 2. The arena, valued at $14 million, launches David Lloyd in the U.S. 3. Facility features sports courts, a premium gym, and co-working space. 4. Projected EBITDA for the first year is over $6 million. 5. This marks SEGG's first step in a global rollout strategy.

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Why Bullish?

The acquisition signals strong growth potential in the U.S. market, similar to successful expansions by companies like Planet Fitness and Equinox. History shows that strategic partnerships often lead to share price boosts in companies involved in fitness and sports sectors.

How important is it?

This announcement represents a significant strategic move for SEGG, expanding its market presence and revenue potential in the fitness sector. As SEGG ventures into an established brand's U.S. operation, the implications for stakeholder value are profound.

Why Long Term?

The introduction of the Sports.com All-Sports Arena will take time to realize fully, with expected revenues and expansions projected over multiple years, similar to the growth trajectory of Barry's Bootcamp and the Peloton brand.

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PLNTEQTLTRYW
A Media Snippet accompanying this announcement is available by clicking on this link. LONDON, July 09, 2025 (GLOBE NEWSWIRE) -- SEGG Media Corporation (NASDAQ: SEGG, LTRYW) (“SEGG Media” or the “Company”), a leading technology company transforming the global intersection of sports, entertainment and gaming, today announced it has signed a binding Letter of Intent (“LOI”) with David Lloyd, one of the most iconic names in British and European sport and wellness. The terms of the LOI allows SEGG Media to acquire the rights to David Lloyd’s All-Sports Arena in Boca Raton, FL at a $14 million valuation. The agreement marks the launch of the David Lloyd brand into the U.S. market. The LOI was signed by David Lloyd and Matthew McGahan, Chairman and CEO of SEGG Media, on July 9th during Wimbledon, inside the prestigious Members’ Enclosure. David Lloyd, a member of the All England Lawn Tennis and Croquet Club, personally invited McGahan as his guest for this symbolic occasion. McGahan described the moment as “an honor and a privilege, marking a historic milestone for SEGG Media, the Sports.com brand and David Lloyd himself.” A First-of-Its-Kind Destination for Sport, Business and Innovation The facility – a 100,000 square-foot brick-built arena already completed in the heart of Boca Raton – will be branded as “Sports.com All-Sports Arena, designed by David Lloyd.” The venue will be the first of its kind in Florida, blending state-of-the-art sporting infrastructure with cutting-edge co-working and business amenities. Key features include: Indoor padel, basketball, and pickleball courts; climbing walls; and AI-driven golf simulatorsA full-service premium gymnasium designed to David Lloyd’s specificationsApproximately 10,000 square-foot luxury co-working space, inspired by Dubai’s successful “Nook” modelPrivate offices, boardrooms and business services for sports professionals and entrepreneursA unique street food concept, curated and fronted by renowned celebrity chef Todd English David Lloyd: A Legacy of Excellence in Fitness and Tennis David Alan Lloyd is a former professional tennis player, Davis Cup captain, and a lifelong leader in British sport. He founded David Lloyd Leisure in 1982 and opened the first club that year. Today, the brand operates 130 premium health, fitness and racquets clubs — including 101 in the UK and 29 across Europe — and serves over 710,000 members. The business was acquired by Whitbread PLC in 1995 and has since become one of the most recognized names in the health and fitness industry. Lloyd’s leadership helped shape the careers of many British tennis stars, including Tim Henman, whom he mentored to the world’s top 10. He is also a former chairman of Hull City A.F.C. and Hull FC. “This is more than just a gym – it’s a sports and business ecosystem,” said Matthew McGahan, Chairman and CEO of SEGG Media. “To partner with a legend like David Lloyd, and to bring this level of quality and ambition to the U.S. market, is a major step forward for Sports.com and for our shareholders.” David Lloyd added: “After a lifetime in sport and club development, I’ve waited for the right moment and the right partner to bring my vision to the U.S. This partnership with SEGG Media’s Sports.com brand opens the door to an entirely new era. I couldn’t be more excited to launch in Boca Raton – and this is just the beginning.” Global Rollout Strategy Across U.S. and Middle East This Boca Raton launch marks the first in a bold international rollout strategy. SEGG Media and David Lloyd are actively preparing expansion plans across major U.S. cities and the Middle East, leveraging Sports.com’s global digital audience and David Lloyd’s operational excellence. With additional facilities in development, Sports.com All-Sports Arenas, designed by David Lloyd, are poised to become a dominant force in premium sports infrastructure worldwide. The model is fully scalable, with the potential to deliver high-margin returns through a unique blend of sport, wellness, community and entrepreneurship. David Lloyd’s projections are that the Boca facility will deliver over $6 million in EBITDA in its first year of operations. With additional facilities in development, Sports.com All-Sports Arenas, designed by David Lloyd, are poised to become a dominant force in premium sports infrastructure worldwide. About SEGG Media Corporation SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love. About David Lloyd David Lloyd is one of the most respected figures in global sport and fitness. As the founder of David Lloyd Leisure, he pioneered the luxury health club model across the UK and Europe. His name is synonymous with elite training, family lifestyle, and transformative wellness destinations. Forward-Looking Statements This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to: the Company’s ability to secure additional capital resources; the Company’s ability to continue as a going concern; the Company’s ability to complete acquisitions; the Company’s ability to remain in compliance with Nasdaq Listing Rules; and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release. This press release was published by a CLEAR® Verified individual.

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