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SEGG Media Highlights Lando Norris' Belgian GP Appearance and Upcoming Quadrant Apparel Drop

1. Lando Norris endorsed Quadrant during Belgian Grand Prix. 2. Quadrant's Speedway collection drops on July 31, attracting significant interest. 3. SEGG Media's investment in Veloce enhances its market presence. 4. Veloce's vast audience offers new migration opportunities for SEGG Media. 5. Quadrant’s brand growth signals cultural shifts among Gen Z and millennials.

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Why Bullish?

The strategic moves of SEGG Media, including Quadrant’s apparel launch, indicate growth potential. Historical examples show that endorsements and successful product launches often lead to positive stock movement, as seen with other lifestyle brands in similar sectors.

How important is it?

The emphasis on Lando Norris as a market influencer and product endorsement raises brand visibility. The upcoming launch indicates potential revenue growth and cultural relevance, which may attract investor interest, thereby affecting LTRYW's price.

Why Long Term?

This investment strengthens the long-term positioning of SEGG and Quadrant in high-growth sectors. Previous market trends show that sustained brand visibility and product success contribute to long-term stock appreciation.

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SEGGVLOCEMCLAREN
A Media Snippet accompanying this announcement is available by clicking on this link. LONDON, July 28, 2025 (GLOBE NEWSWIRE) -- SEGG Media Corporation (NASDAQ: SEGG, LTRYW) (“SEGG Media” or the “Company”), a leading technology company transforming the global intersection of sports, entertainment and gaming,   is proud to spotlight Lando Norris’ presence at the Belgian Grand Prix this past weekend, where the McLaren driver, Quadrant founder, and Veloce Media Group (“Veloce”) shareholder turned heads both on and off the track. Norris, who had a strong weekend at Spa, putting his McLaren MCL39 on pole position and dealing with treacherous conditions to finish on the podium, had already made headlines before the lights went out on Sunday. Arriving at the paddock on Thursday, Norris teased the release of the highly anticipated Quadrant Speedway collection, set to drop on July 31, showcasing new, never-before-seen clothing from the collection. The moment served as a high-profile endorsement of the brand Norris co-founded, underscoring his continued commitment to Quadrant’s explosive growth trajectory. The upcoming apparel drop will be the first major release since Veloce’s acquisition of Quadrant. This announcement coincides with SEGG Media’s strategic investment in Veloce, which includes a Call Option Agreement that will bring both Veloce and Quadrant further under the SEGG Media umbrella if the option is exercised, making it one of the most culturally influential assets in global motorsport and gaming. Moreover, the investment provides a vast audience migration opportunity for Sports.com, a division of SEGG Media. Veloce drives an audience of 750 million views per month and boasts over 55 million subscribers across its racing gaming media network and digital media channels. Matthew McGahan, Chairman & Chief Executive Officer of SEGG Media, said: "Quadrant has always stood at the intersection of motorsport, content, gaming, and lifestyle, and what we saw this weekend was no exception. Lando’s visibility at Spa, paired with the Speedway collection’s imminent release, showcases exactly why Quadrant is such a powerful brand. It’s a natural addition to the SEGG Media portfolio, through our investment in Veloce, as we continue to scale rapidly." Quadrant’s Speedway drop will be available exclusively on July 31st and is expected to draw significant attention from fans of motorsport and streetwear. For investors and fans alike, it’s more than fashion – it’s a signal of where Gen Z and millennial culture is headed, and SEGG Media is leading the charge. About Veloce Media Group Founded in 2018, Veloce Media Group is a multi-pillared gaming, motorsport, and lifestyle media business operating at the intersection of some of the world’s fastest-growing and most future-focused industries. Headquartered in London, Veloce’s ecosystem spans the industry-leading gaming and racing platform Veloce Esports, the upcoming hydrogen-powered FIA Extreme H World Cup team, Veloce Racing, and a vast digital media network boasting over 55 million subscribers and 750 million monthly views. In 2025, Veloce Media Group expanded its portfolio with the acquisition of Quadrant, the disruptive gaming, lifestyle, and motorsport brand co-founded by Formula 1 driver Lando Norris. Now encompassed in Veloce, Quadrant strengthens the group’s cultural impact through bold storytelling, premium apparel, athlete-driven content, and a thriving global community. Veloce has partnered with several international brands and teams, including Mercedes-AMG, Ferrari, McLaren, E.ON, Thrustmaster, VISA and many more. To learn more, please visit: velocemediagroup.com About SEGG Media Corporation SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com, Concerts.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love. Forward-Looking Statements This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to: the Company’s ability to secure additional capital resources; the Company’s ability to continue as a going concern; the Company’s ability to complete acquisitions; the Company’s ability to remain in compliance with Nasdaq Listing Rules; and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release. This press release was published by a CLEAR® Verified individual.

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