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ServiceNow Teams Up With Ferrari Hypercar to Boost Real-Time Race Operations

1. ServiceNow partners with Ferrari to enhance race operations and performance. 2. The AI platform streamlines Ferrari's global operations and stakeholder communication. 3. Ferrari's digital transformation customizes solutions for high-stakes endurance racing. 4. The partnership leverages AI for faster responses and operational transparency. 5. ServiceNow's platform supports Ferrari's 25,000+ employees and dealer networks.

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Why Bullish?

The partnership with Ferrari enhances ServiceNow's market visibility and attractiveness. Historical collaborations in elite sports have often led to substantial brand equity and market share growth.

How important is it?

The article highlights a strategic partnership that significantly enhances ServiceNow's business profile, indicating potential future growth.

Why Long Term?

This partnership is likely to foster lasting technological integrations and brand loyalty. Similar partnerships in tech sports have yielded sustained financial benefits over time.

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-As Official Partner of the Ferrari Hypercar team, ServiceNow’s AI Platform powers Ferrari’s global operations, supporting real-time race operations and connecting employees, dealers, suppliers, and platforms MILAN--(BUSINESS WIRE)--ServiceNow (NYSE: NOW), the AI platform for business transformation, today announced a strategic partnership with Ferrari to boost Hypercar performance and real-time race operations following the World Endurance Championship where Ferrari was the winning team. As the Official Partner of the Ferrari Hypercar team, ServiceNow’s AI Platform powers Ferrari’s global operations, supporting real-time race operations and connecting employees, dealers, suppliers, and platforms for one of the world’s most iconic performance brands. “Ferrari embodies precision, speed, and performance — principles that are key to our partnerships here at ServiceNow,” said Fabio Spoletini, GVP, Southern Europe, Middle East & Africa, at ServiceNow. “We’re proud to support their digital transformation, helping them innovate where it counts — on the track, in the factory, and across the business. When milliseconds matter and excellence is the standard, ServiceNow helps Ferrari stay ahead.” “Ferrari’s commitment to performance and innovation aligns with ServiceNow’s mission to make the world work better,” said Antonio Torretta, Head of IT Strategy and Governance, Ferrari. “Whether helping race engineers optimize vehicle performance or enabling business leaders to manage complexity, ServiceNow is built for high-stakes environments where speed, clarity, and action matter most. This partnership shows how the right platform can turn pressure into progress—and performance into transformation.” Purpose-built for endurance racing standards The FIA World Endurance Championships (WEC) are some of the most prestigious races in the world. Cars participating in these races must meet specific safety and technical specifications as well as showcasing exceptional team organization required for endurance racing. The Ferrari Hypercar team uses a custom application built on ServiceNow to meet high standards, enhance collaboration, and establish a single, trusted source of information for all stakeholders. Developed in late 2024, the solution enables Ferrari to track and report car issues, communicate updates on new car components under testing, gather implementation feedback, and ensure traceability throughout the validation process. One platform supporting every corner of the business Ferrari’s transformation extends beyond the racetrack. The One Digital Portal, also built on ServiceNow, connects more than 25,000 employees, dealers, suppliers, and contractors. It serves as a central hub for managing service requests, enabling faster response times, improved collaboration, and a consistent user experience across Ferrari’s Racing, Sports Car, and Lifestyle divisions. Core functions such as IT operations, governance and compliance, and customer service are unified on the platform. Ferrari’s global dealer network, which includes 180 locations in more than 60 countries, benefits from streamlined case management and greater operational transparency. Ferrari and ServiceNow first began working together in 2019 to increase visibility into team operations. Since then, the partnership has grown to support enterprise-wide modernization, with new opportunities on the horizon. About ServiceNow ServiceNow (NYSE: NOW) is putting AI to work for people. We move with the pace of innovation to help customers transform organizations across every industry while upholding a trustworthy, human centered approach to deploying our products and services at scale. Our AI platform for business transformation connects people, processes, data, and devices to increase productivity and maximize business outcomes. For more information, visit: www.servicenow.com. © 2025 ServiceNow, Inc. All rights reserved. ServiceNow, the ServiceNow logo, Now, and other ServiceNow marks are trademarks and/or registered trademarks of ServiceNow, Inc. in the United States and/or other countries. Other company names, product names, and logos may be trademarks of the respective companies with which they are associated. More News From ServiceNow

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