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CNBC
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Shake Shack launches French onion soup items as it leans into premium promotions

1. Shake Shack introduces a French Onion Soup menu featuring premium items. 2. The new burger is priced at $10.99, higher than typical offerings. 3. Shake Shack's revenue grew 12.6% in Q2 but faced slow same-store sales. 4. CEO emphasizes value, claiming a premium dining experience at low prices. 5. The company has plans for 18 months of innovative menu offerings.

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FAQ

Why Bullish?

Shake Shack's introduction of premium items can attract customers and boost sales. Past premium item successes indicate potential for revenue growth.

How important is it?

The article discusses a strategic menu innovation that could directly stimulate demand and sales growth.

Why Short Term?

Immediate consumer response to new menu items will determine short-term sales impact. Recent trends suggest strong initial interest in premium limited-time offerings.

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