Shake Shack launches French onion soup items as it leans into premium promotions
1. Shake Shack introduces a French Onion Soup menu featuring premium items. 2. The new burger is priced at $10.99, higher than typical offerings. 3. Shake Shack's revenue grew 12.6% in Q2 but faced slow same-store sales. 4. CEO emphasizes value, claiming a premium dining experience at low prices. 5. The company has plans for 18 months of innovative menu offerings.