Shein, Temu boost ad spending in Europe as Trump tariffs squash largest market

1. Shein and Temu are increasing ad spending in Europe ahead of U.S. tariffs. 2. Average U.S. ad spending for Shein and Temu dropped significantly in early April. 3. Trump's tariff changes raise prices, decreasing competitiveness for Shein and Temu. 4. Shein and Temu's ad push in Europe led to increased app downloads. 5. Experts predict challenges in gaining U.S. customers for Shein and Temu.