Shock Top and Auntie Anne's® Make It Official - Beer Kneads Pretzels
1. Shock Top and Auntie Anne's partner for fall promotions. 2. Exclusive discounts and sweepstakes are part of the campaign. 3. Shock Top's Twisted Pretzel Wheat is a popular craft beer. 4. The partnership aims to capitalize on shared consumer experiences. 5. Merchandise and social media campaigns will boost engagement.