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Shopify's quiet layoffs continue among customer support workers

1. Shopify laid off at least a dozen customer support employees. 2. The Support division has faced recent management turnover and multiple layoffs since 2022. 3. Generative AI is being utilized to improve customer service efficiency. 4. Shopify continues hiring third-party support staff, impacting overall service quality.

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FAQ

Why Bearish?

Layoffs suggest operational struggles that may affect Shopify's growth. Past layoffs have negatively influenced investor sentiment.

How important is it?

Ongoing layoffs indicate underlying issues that could hinder Shopify's operational effectiveness and market position.

Why Short Term?

Immediate repercussions on operational performance could affect stock prices soon. Similar past layoffs led to short-term stock declines.

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