Shoppers are souring on Lululemon — and chain is getting squeezed by rivals
1. Lululemon is discounting products at alarming rates, losing customers to competitors. 2. Sales have dropped from 95% full price to below 75%, indicating distress. 3. Alo and Vuori are aggressively gaining market share against Lululemon. 4. Lululemon's stock is down 38% this year, reflecting significant declines. 5. Company layoffs and profit forecast cuts highlight internal challenges.