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Simon & Schuster Teams with Thoughtworks to Revolutionize Language Learning for Greater Innovation and Business Alignment

1. Thoughtworks enhances Simon & Schuster's Pimsleur platform for language learning. 2. Partnership since 2017 results in user growth and revenue increase. 3. Improvements include AI innovations and backend systems for user tracking. 4. Enhanced user experience boosts customer satisfaction and engagement. 5. Digital operations optimization shows potential for operational cost efficiency.

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Why Bullish?

The successful partnership demonstrates Thoughtworks' ability to enhance digital capabilities, potentially increasing demand for its services. This aligns with historical trends where successful collaborations often drive stock performance positively.

How important is it?

The strategic partnership indicates robust growth and innovation, signaling a positive trajectory for TWKS. Enhanced digital capabilities and user engagement suggest potential revenue growth, making the news significant.

Why Long Term?

Long-term impacts stem from sustainable user growth and enhanced platform capabilities in the language learning market, similar to past tech partnerships that yielded prolonged benefits.

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CHICAGO--(BUSINESS WIRE)--Thoughtworks, a global technology consultancy that integrates design, engineering and AI to drive digital innovation, today announced a significant advance in its long term collaboration with Simon & Schuster, a globally recognized publishing leader. Together the companies have future-proofed the digital capabilities of Simon & Schuster’s rapidly expanding Pimsleur Language Program to further enhance the learning experience for its global language learners.“By continuously iterating to optimize performance and user experience, Thoughtworks helped us achieve significant growth in user volume and revenue,” said Tom McLean, SVP Pimsleur Language Programs.Share Since the partnership’s inception in 2017, Thoughtworks and Simon & Schuster have strategically co-created a series of transformative digital enhancements across the Pimsleur digital experience. This includes the relaunch of even more intuitive mobile and web apps with improved accessibility and engagement features, alongside a scalable backend system for streamlined customer management, learning progress tracking, B2B sales and seamless platform integrations. Building on this robust foundation on AWS, AI-powered innovations like Voice Coach for pronunciation and engaging Mini Lessons have powerfully augmented the language-learning journey. “By continuously iterating to optimize performance and user experience, Thoughtworks helped us achieve significant growth in user volume and revenue,” said Tom McLean, SVP Pimsleur Language Programs. “For more than 50 years, Pimsleur Language Programs has remained true to the Pimsleur Method that has helped millions of people learn to speak a new language while also continuing to leverage digital platforms and innovative subscription models to meet the needs of modern learners,” said Craig Stanley, Executive Vice President, Thoughtworks Americas. “We’re excited to be partnering with Simon & Schuster as it continuously enhances, elevates and augments the value of its digital assets, such as the Pimsleur Mobile app, to drive tangible results while improving operational cost and efficiencies.” More recently, the integration of advanced Thoughtworks Digital Application Management and Operations (DAMO™) Services has begun to streamline processes and is showing early signs of enhanced collaboration between maintenance and delivery teams supporting the Pimsleur platform. This has initially resulted in seamless performance and efficient product updates, even as functionality and the Pimsleur user base continues to grow. These optimizations help ensure users receive faster, more accurate responses, resulting in increased customer satisfaction and engagement. Supporting resources: Read the case study about Simon & Schuster’s revolutionizing language learning with Thoughtworks. Learn more about Thoughtworks Digital Application and Managed Operations (DAMO). Keep up with Thoughtworks news by visiting the company’s website. Follow us on Twitter, LinkedIn and YouTube. -  ### - About Thoughtworks Thoughtworks is a global technology consultancy that integrates design, engineering and AI to drive digital innovation. We are over 10,000 Thoughtworkers strong across 48 offices in 19 countries. For 30+ years, we’ve delivered extraordinary impact together with our clients by helping them solve complex business problems with technology as the differentiator.

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