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Simpson to Outfit AMR IndyCar Safety Team in 2025 Season

1. Holley Performance partners with IndyCar for enhanced safety gear in 2025. 2. Collaboration could elevate brand visibility and sales for Holley.

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Why Bullish?

Strategic partnerships like this can enhance brand reputation and market reach, potentially boosting shares. Historical partnerships in the automotive industry have shown positive correlation with stock performance.

How important is it?

The collaboration aligns Holley's brand with a prestigious racing event, likely enhancing consumer perception and interest.

Why Long Term?

The collaboration may build brand equity over time, impacting sales and investment in future projects. Similar long-term partnerships historically have strengthened companies' market positions.

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BOWLING GREEN, Ky.--(BUSINESS WIRE)--Holley Performance Brands (NYSE: HLLY), a leader in automotive aftermarket performance solutions, today announced a strategic collaboration with IndyCar for the 2025 race season. The company will outfit all 30 members of the AMR INDYCAR Safety Team—including physicians, paramedics, firefighters, EMTs and nurses—with top-rated Simpson fire suits to ensure the highest standards of protection. As part of this initiative, there will also be safety training throu.

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