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Sinch Named an Essential App for HubSpot

1. Sinch recognized as an Essential App for HubSpot. 2. New Custom Channels API enhances direct communication integrations. 3. Integration allows managing RCS, SMS, and MMS in one inbox. 4. Partnership indicates strong innovation focus between HubSpot and Sinch. 5. Improved messaging experience supports better customer engagement.

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Why Bullish?

The strengthened partnership and new integration are likely to enhance HubSpot's value proposition, potentially leading to increased customer acquisition. Historically, similar partnerships have resulted in positive market responses, enhancing stock valuations.

How important is it?

The announcement directly enhances HubSpot's product offerings, strengthening its competitive position in the market. Given the dynamic nature of the SaaS environment, innovative integrations like this can significantly affect market perception and customer adoption.

Why Short Term?

The immediate impact of this partnership could be seen in upcoming quarters as businesses adopt the new API. Companies with swift implementation of technological improvements often see quick gains in customer engagement and revenue.

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Partnership highlights Sinch's success bringing easy-to-use conversations inbox to business messaging , /PRNewswire/ -- Sinch (Sinch AB (publ) - XSTO: SINCH), which is pioneering the way the world communicates through its Digital Customer Communications Cloud, has been recognized an Essential App for HubSpot. The announcement strengthens the strategic partnership between the two companies and coincides with the launch of HubSpot's new Custom Channels API, which allows businesses to integrate communication channels from trusted partners like Sinch directly into the HubSpot Conversations Inbox. This milestone reflects Sinch's ongoing commitment to co-innovation, making it easier for businesses to reach and engage customers in more personalized, efficient, and impactful ways. As a launch partner for the Custom Channels API, Sinch now enables customers to seamlessly manage RCS, SMS and MMS communications alongside email, chat, and social messaging - all in one unified inbox. "It's a testament to our focus on bringing the best communications tools to businesses using HubSpot," said Chris Thompson, VP, Ecosystems at Sinch. "Our product and partner teams have worked closely with HubSpot to create an inbox environment that meets the needs of today's businesses. The partnership we have with HubSpot has led to opportunities like this, and we're proud to play a key role in shaping the future of customer engagement." With the new integration, businesses can now track, manage, and respond to text messages within HubSpot's Conversations Inbox, offering teams a single, organized location for all customer communications. This level of visibility and centralization improves internal collaboration and drives more responsive, personalized experiences. "By supporting this integration, we're helping businesses keep track of their communications for even better customer engagement," Thompson added. "We're excited to strengthen our partnership with HubSpot and continue delivering exceptional messaging experiences that empower businesses worldwide." Sinch believes in helping businesses build real connections with their customers, directly from the platforms they know and use every day, like HubSpot. Being named an Essential App reflects the long-standing relationship between Sinch and HubSpot, which is built on shared values of customer-first innovation and trusted collaboration. This recognition also highlights Sinch's mobile messaging expertise and the vital role it plays in expanding and enriching the HubSpot ecosystem. For more information about Sinch's SMS & MMS integration with HubSpot visit https://sinch.com/integrations/hubspot/ CONTACT:For more information please contact:  Janet Lennon, Director of Global PR & Communications  [email protected] |1.206.914.6175  This information was brought to you by Cision http://news.cision.com The following files are available for download: SOURCE Sinch AB WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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