StockNews.AI
SBGI
StockNews.AI
35 days

Sinclair Continues Expansion of AMP Media Podcast Slate with New Local Sports Podcasts

1. Sinclair launched four local sports podcasts, expanding AMP Media's offerings. 2. The podcasts feature personalities from top college football programs. 3. Local TV stations collaborate with Sinclair for authentic content. 4. The expansion targets dedicated college football fanbases and local sponsors. 5. Future podcasts include an upcoming Michigan Wolverines production.

13m saved
Insight
Article

FAQ

Why Bullish?

Sinclair's strategic expansion into the podcasting arena may enhance brand engagement, especially within college sports, which attracts significant viewership and advertising opportunities. Previous ventures into digital content like this have generally yielded positive financial results for media companies, showcasing a growing trend that benefits advertising revenues and overall market position.

How important is it?

The launch of new, localized podcasts can attract dedicated audiences and sponsors, enhancing Sinclair's revenue potential and market footprint. Strategic initiatives that align with current consumer content preferences significantly elevate Sinclair's profile in a competitive digital landscape.

Why Long Term?

The podcast expansion is part of a broader strategy to capture engaged audiences and local advertising dollars, which will likely yield benefits over time as podcasts gain traction in listener numbers. Similar podcast ventures have historically increased brand visibility and revenue streams, indicating potential sustained improvement.

Related Companies

DISCACMCSANFLX
BALTIMORE--(BUSINESS WIRE)--Sinclair today announced the launch of four new local sports podcasts, continuing the expansion of AMP Media’s podcast slate: THE SCRIPT: A Podcast on the Ohio State Buckeyes with Cardale Jones, Chris “Beanie” Wells and Dave Holmes; THE DYNASTY: A Podcast on the Alabama Crimson Tide with AJ McCarron, Trent Richardson and Chris Stewart; THE STAMPEDE: A Podcast on the Texas Longhorns with Mack Brown, Vince Young and Bob Ballou; and THE ECHOES: A Podcast on Notre Dame with Mike Golic Jr. and Jessica Smetana. In addition, a yet-to-be-titled podcast on the University of Michigan Wolverines will debut later this summer hosted by former Michigan football stars Jake Butt and Devin Gardner. These audio/video podcasts are produced in partnership with Sinclair’s local television stations. Commenting on the expansion of the podcast division, Pete Gianesini, Director of Network Programming, Podcasts said, “We’re excited to engage the most passionate fan bases in all of college football, and perhaps all of sports, with these five shows, hosted by people who not only cover the teams, but LIVED it at the highest levels of success. And you can expect the same from them in their new roles with AMP Media.” “With the launch of these new college football podcasts, we continue to scale AMP Media and tap into the passion of the most dedicated fans,” said Eric Welles, SVP, Chief Digital Monetization Officer. “By teaming with our local television stations and working closely with sponsors like Primesportsbook, Buckeye Basement Solutions and Riize Energy, to name a few, we’re able to deliver authentic, localized content led by voices embedded in the sport.” THE SCRIPT: A Podcast on the Ohio State Buckeyes with former Ohio State stars Cardale Jones and Chris “Beanie” Wells, along with ABC6/FOX28 Sports Director Dave Holmes, will dive into all things Buckeye football. They’ll share insider stories, provide game analysis, and offer unique perspectives on Ohio State football, making it a must-listen for any Ohio fan. THE SCRIPT, which launched on May 28, is produced in conjunction with WSYX - ABC6/FOX28 in Columbus, OH. Segment sponsors include Primesportsbook and Buckeye Basement Solutions. Long-form episodes are available on Apple Podcasts, Spotify, and other platforms with new episodes each Wednesday, shifting to Tuesday in season, with extended video versions on YouTube. Show links can be found HERE. The Script will also share exclusive clips across Instagram, TikTok, and X at @TheScriptOSU. HOST BIOS: Cardale Jones is a former professional quarterback celebrated for his remarkable college career at Ohio State University, leading the Buckeyes to victory in the first ever College Football Playoff National Championship in 2014. His standout performances showcased his strong arm and poise under pressure. Cardale spent 7 years playing professionally across the NFL and the XFL. Today, he continues to support collegiate student athletes through charitable work and is the Co-Founder & General Manager of THE Foundation, a nonprofit organization that helps Ohio State athletes use their NIL to promote charitable causes. Chris “Beanie” Wells was a prolific running back for the Ohio State Buckeyes. As a first-round draft pick in the 2009 NFL Draft by the Arizona Cardinals, Beanie was known for his balanced running style and blazing speed. A first and second team All-Big Ten teamer, as well as a 2x team MVP, Beanie is an Ohio legend hailing from Akron. Dave Holmes is the Sports Director for ABC6/FOX28 in Columbus, Ohio. While attending Kent State, he beat out over 40,000 people to win a reality show called “ESPN Dream Job” where he became the youngest ESPN anchor in history on national TV. A 27-time Emmy Award winner, David has deep roots in the Ohio State community, having hosted Gametime with Ryan Day for nine seasons. _____________________________________________ THE DYNASTY: A Podcast on the Alabama Crimson Tide with former Alabama stars AJ McCarron and Trent Richardson, along with Chris Stewart, the voice of Alabama football, dives into all things Crimson Tide football, with insider stories, game analysis, and unique perspectives on Alabama football. THE DYNASTY: A Podcast on the Alabama Crimson Tide is produced in conjunction with WBMA in Birmingham, AL. The first episode dropped on May 28 with long-form episodes on Apple Podcasts, Spotify, and other platforms available each Wednesday, shifting to Tuesday in season, with extended video versions on YouTube. Show links can be found HERE. THE DYNASTY will also share exclusive clips across Instagram, TikTok, and X at @TheDynasty. HOST BIOS: AJ McCarron led the Alabama Crimson Tide to back-to-back BCS National Championships in 2012 and 2013, becoming the first QB to do so. Known for his cool demeanor and clutch performances, a Heisman finalist, McCarron racked up awards like the Maxwell Award, Johnny Unitas Golden Arm Award. His time as an All-American at Alabama cemented his legacy as the winningest Quarterback in the school's history. After being drafted by the Cincinnati Bengals in 2014, AJ spent 11 years playing professionally between the NFL & XFL. Trent Richardson was a standout running back for the Alabama Crimson Tide. During his college career, he helped Alabama win two BCS National Championships in 2009 and 2011. Richardson was known for his powerful running downhill style, which earned him the Doak Walker Award, SEC Offensive Player of the Year, and unanimous All-American honors in 2011. His performances earned him a spot as the #3 overall draft pick in 2012 by the Cleveland Browns. Chris Stewart, the voice of Alabama football, has been a staple in the Crimson Tide community for over 25 years calling football, men’s basketball, and baseball games. A 6x “Alabama Sportscaster of the Year” winner by the National Sports Media Association, it’s hard to find a more accomplished voice in college sports. _____________________________________________ THE STAMPEDE: A Podcast on the Texas Longhorns brings inside perspective from two of the most notable names in Texas Football history, National Championship quarterback Vince Young and legendary Longhorns coach Mack Brown, along with CBS Austin Sports Director Bob Ballou. THE STAMPEDE: A Podcast on the Texas Longhorns, produced in conjunction with KEYE in Austin, TX, will launch on July 23. Riize Energy Strips is the show’s presenting sponsor. Long-form episodes are available on Apple Podcasts, Spotify, and other platforms with new episodes each Wednesday, with extended video versions on YouTube. Show links can be found HERE. THE STAMPEDE will also share exclusive clips across Instagram, TikTok, and X at @TheStampedeUT. HOST BIOS: Mack Brown is a legendary college football coach best known for leading the Texas Longhorns to national prominence. As head coach at Texas from 1998 to 2013, he compiled a 158–48 record, captured the 2005 National Championship, and won two Big 12 titles. Brown coached two Heisman Trophy winners and developed over 70 NFL draft picks over his illustrious head coaching career with Texas, North Carolina, Tulane, and Appalachian State, building a culture of excellence both on and off the field. A College Football Hall of Fame inductee, he remains a beloved figure in Longhorn history, embodying leadership, passion, and winning tradition. Vince Young is one of the most iconic players in Texas Longhorns history and a college football legend. As quarterback from 2003 to 2005, he led Texas to a 30–2 record, captured the 2005 National Championship, and delivered one of the greatest performances ever in the Rose Bowl victory over USC. A two-time Rose Bowl MVP and 2005 Maxwell Award winner, Young finished second in Heisman Trophy voting and later became the No. 3 overall pick in the NFL Draft. Bob Ballou, Sports Director for CBS Austin, is an award-winning broadcaster who has covered Texas athletics for more than 20 years. His parents graduated from Texas, and it came naturally for him to bleed burnt orange from the time he could say “Hook ‘Em” - his knowledge of the University runs deep. UT fans trust him because of his insight into each sport and his passion for finding the best stories at Texas. _____________________________________________ THE ECHOES: A Podcast on Notre Dame will offer an inside perspective into the world of Notre Dame football with Mike Golic Jr. and Jessica Smetana—two proud ND alums who bring the perfect mix of insight, energy, and humor to as they break down the latest on the Fighting Irish. From big-time matchups and memorable moments to the stories and traditions that make Notre Dame special, it’s all here. Fun, honest, and full of Irish pride, THE ECHOES is just two friends talking ball. THE ECHOES: A Podcast on Notre Dame, produced in conjunction with WSBT, will launch on July 23. Long-form episodes are available on Apple Podcasts, Spotify, and other platforms with new episodes each Wednesday, with extended video versions on YouTube. Show links can be found HERE. THE ECHOES will also share exclusive clips across Instagram, TikTok, and X at @TheEchoesNDPod. HOST BIOS: Mike Golic Jr. is a former Notre Dame offensive lineman and current sports media personality. After a college career that included a 2012 BCS National Championship appearance with the Fighting Irish, Golic spent time in the NFL with the Pittsburgh Steelers and New Orleans Saints. Transitioning to broadcasting, he became a national voice at ESPN, known for his sharp analysis, humor, and engaging presence. Golic Jr. continues to connect with fans through insightful commentary and his passion for the game. Jessica Smetana is a multimedia host and sports analyst. She is a cast member of the “Dan Le Batard Show with Stugotz” and has hosted numerous shows and projects in the women’s sports, college football, and Motorsport fields. She previously worked as a producer, writer and host for Sports Illustrated and SBNation.com and is a graduate of the University of Notre Dame. _____________________________________________ In addition, a yet-to-be-titled podcast on the University of Michigan Wolverines will debut later this summer hosted by former Michigan football stars Jake Butt and Devin Gardner. About Sinclair: Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 85 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; multicast networks CHARGE, Comet, ROAR and The Nest; and the nation’s largest streaming aggregator of local news content, NewsON. Sinclair’s AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net. Category: General More News From Sinclair, Inc.

Related News