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Sinclair Names Daniel Maas Vice President of Business Development, AMP Media

1. Sinclair appointed Daniel Maas as VP of Business Development for AMP Media. 2. Maas will lead growth initiatives in digital content and franchises. 3. He has over 15 years of media experience, previously at Betr and Wave Sports. 4. Maas aims to enhance audience scale and content monetization at Sinclair. 5. Ramp-up in digital content may attract more viewers and advertisers.

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Why Bullish?

The strategic appointment suggests a positive shift in digital growth strategy, resembling previous successful initiatives that boosted market perception and performance.

How important is it?

The appointment of a seasoned executive in digital growth directly impacts Sinclair's strategic direction and revenue potential, crucial for SBGI's future.

Why Long Term?

Improvements in digital content and audience engagement will likely unfold over time, enhancing Sinclair’s market position and revenue generation.

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BALTIMORE--(BUSINESS WIRE)--Sinclair today announced the appointment of Daniel Maas as Vice President of Business Development for AMP Media, the company’s original content brand. In this newly created role, Maas will lead strategic growth initiatives across AMP Media’s expanding portfolio, including original podcasts, social-first video series, and digital franchises. A veteran media executive with over 15 years of experience across digital content, revenue strategy, and business development, Maas most recently served as Head of Media at Betr, the sports media and gaming startup co-founded by social media personality and boxer Jake Paul, where he led the creation of its digital content division, developing popular programming with athletes and celebrities. Prior to Betr, Maas was Executive Vice President, Commercial at Wave Sports + Entertainment, where he was instrumental in building the company and driving the success of flagship franchises such as New Heights with Travis and Jason Kelce. His career also includes senior roles in business development and partnerships at DAZN, the NBA, and CBS Interactive. “Dan’s expertise at the intersection of media, sports, and entertainment, along with his proven ability to build compelling digital franchises, makes him a powerful addition as we expand AMP Media’s audio and social content offerings,” said Kevin Cotlove, EVP and Chief Digital Officer, Sinclair. “I’m thrilled and honored to join Sinclair and help catapult its digital and social business to the next level. The company has a unique vision, and I’m excited to collaborate with this talented team to help scale audiences, expand the original content portfolio and grow monetization,” said Maas. Maas holds an MBA from NYU Stern School of Business and graduated magna cum laude from the University of Pennsylvania. About Sinclair: Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 85 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; multicast networks CHARGE, Comet, ROAR and The Nest; and the nation’s largest streaming aggregator of local news content, NewsON. Sinclair’s AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net. Category: General More News From Sinclair, Inc.

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