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Small cars and trucks are making a comeback: Here’s why - MarketWatch

1. Ford's F-Series remains the best-selling vehicle in the U.S. for decades. 2. Sales of full-size trucks are declining while midsize truck sales grow. 3. Compact SUVs have become America's top-selling vehicle type since 2020. 4. Automakers are adjusting to a market shift toward smaller, affordable vehicles. 5. High average new car prices lead to a bifurcated market.

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FAQ

Why Bearish?

The shift toward smaller vehicles and declining full-size truck sales may negatively impact Ford's sales. Historically, companies facing market paradigm shifts struggle to adapt quickly.

How important is it?

The article directly describes a crucial market trend affecting Ford's core truck segment, impacting its sales strategy and market position.

Why Long Term?

As consumer preferences move toward more affordable, fuel-efficient options, Ford needs time to adapt its product lineup, which can affect long-term profitability.

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