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Smucker sues Trader Joe's over Uncrustables dupes, calling its crustless PB&J sandwiches a 'copycat'

1. Smucker's filed a lawsuit against Trader Joe's for Uncrustables imitation. 2. The lawsuit claims unfair infringement on trademarked design elements. 3. Uncrustables is a nearly $1 billion brand, popular with kids and NFL players. 4. Smucker's demands Trader Joe's cease sales and pay for profits earned. 5. Consumer confusion regarding product origins is a key aspect of the case.

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FAQ

Why Bullish?

The lawsuit showcases Smucker's commitment to protect a core asset, which could endorse brand value. Historically, strong IP protection often leads to increased investor confidence and stock performance.

How important is it?

The lawsuit directly protects Smucker's brand equity, which significantly impacts its market position and could influence SJM's stock price.

Why Short Term?

The immediate legal actions and outcomes can influence market perception and sales forecasts in the near term.

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