1. Snap acquired Saturn, a popular student scheduling app. 2. Over 80% of U.S. high schools use Saturn for scheduling. 3. Snap plans to integrate Saturn's features into Snapchat. 4. Nearly 30 Saturn employees will join Snap post-acquisition. 5. Snap announced AR glasses Specs launching in 2026.
The acquisition of Saturn could enhance user engagement on Snapchat, similar to past successful integrations like Bitmoji, which increased daily interactions. The market generally responds positively to strategic acquisitions that expand user functionalities.
This acquisition aligns with Snap's strategy to diversify and enhance its platform, making it relevant for users in educational contexts, potentially leading to increased user growth and retention.
Integration of Saturn's features may take time to develop and market effectively but could significantly boost Snapchat's position in the educational social media space over the long term, particularly with high school demographics.