1. Society Pass launched TMG Social to tap into a $90 billion market. 2. TMGX aims for $10 million revenue by 2026 via live commerce services. 3. The platform connects brands with consumers using an influencer network. 4. Social media heavily influences online purchasing in Southeast Asia. 5. The company's model focuses on flexibility and transparency for clients.
FAQ
Why Bullish?
The launch targets a massive market opportunity and signifies strategic growth. Historical examples like Shopify show that engaging social commerce strategies can lead to substantial revenue increases.
How important is it?
The substantial market targeted and clear revenue goals suggest significant interest and potential for SOPA's growth.
Why Long Term?
The effects of building a strong influencer network and user engagement will take time. Given that they project revenue in 2026, the growth trajectory will unfold over several years.
Society Pass Incorporated (Nasdaq: SOPA) Launches TMG Social to Capture Expanding Live Commerce Market
NEW YORK, Dec. 29, 2025 – Society Pass Incorporated (Nasdaq: SOPA), a pioneering e-commerce ecosystem in Southeast Asia, has announced the launch of TMG Social, its new live commerce platform. This initiative, developed in collaboration with its subsidiary, Thoughtful Media Group Incorporated (TMGX), is aimed at penetrating the rapidly growing Southeast Asian social commerce market, projected to reach a staggering US$90 billion, according to Bain & Company.
Transforming Live Commerce in Southeast Asia
TMG Social is positioned to redefine the live commerce experience in Southeast Asia (SEA), where platforms such as TikTok, Shopee, and Lazada have turned live streaming into a powerful sales channel. TMGX leverages a robust network of over 10,000 influencers and creators to enhance brand engagement and increase revenue potential for businesses seeking to thrive in this competitive landscape.
Revenue Growth Projections
Kriangkrai Chaimonglol, CEO of TMGX, emphasized the company’s strategic focus on key sectors, including fast-moving consumer goods, beauty and wellness, personal care, and food and beverage. TMGX aims to achieve a revenue target of US$10 million in 2026 through its TMG Social business unit. He stated, “Our Live Selling services deliver clear and measurable digital marketing results through real-time conversions, empowering brands to refine their long-term strategies.”
Innovative Features of TMG Social
The TMG Social platform provides several features designed to optimize the shopping experience:
- Shoppable Posts and In-Video Links: Enable brands to create interactive posts that allow users to purchase products directly via embedded links within videos.
- Livestream Shopping: Brands can host live events to showcase products and engage with their audience in real-time, driving immediate purchasing decisions.
- Hashtag Challenges with Shopping: This feature encourages users to create themed videos on TikTok, integrating a “Shop Now” option that allows direct purchases.
- Creator Marketplace: Brands can connect with influential creators for innovative marketing and product promotion campaigns.
Flexible Revenue Models for Clients
Heng Yan Rong, CFO of TMGX, elaborated on the revenue generation strategies within the social commerce vertical, explaining the flexible pricing structures available to clients:
- Clients can select payment models based on their needs, including project-based fees, retainer setups, or campaign-specific payments.
- For livestreaming commerce, a combination of fixed fees and sales commission structures incentivize effective promotions.
Future of Social Commerce in Southeast Asia
Raynauld Liang, CEO of Society Pass, remarked, “The launch of TMG Social on TikTok Shop aligns with our strategy of engaging consumers across multiple experiences. In markets like Thailand and Vietnam, social media influences up to 60% of online purchases. We believe we are distinctly positioned to deliver significant value to our customers and shareholders.”
About Society Pass Incorporated
Founded in 2018, Society Pass Incorporated focuses on creating an e-commerce ecosystem in the booming markets of Southeast Asia, including Vietnam, Indonesia, the Philippines, Singapore, and Thailand. The company, which trades under the symbol SOPA on Nasdaq, operates across digital media, travel, and lifestyle sectors, aiming to redefine consumer experiences through technology.
About Thoughtful Media Group Incorporated
Established in 2010, Thoughtful Media Group Inc. is a leading digital advertising platform in Southeast Asia. The company supports brands in maximizing their marketing budgets through innovative campaigns powered by a vast network of creators.
Cautionary Note
The news releases include forward-looking statements, which are subject to various risks and uncertainties. Actual results may differ significantly based on the effectiveness of strategies and market conditions.