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Sojern Joins Forces with PubMatic to Expand Travel Audience Data Curation

1. Sojern partners with PubMatic to leverage travel data for advertising. 2. The partnership enables precise targeting and privacy-compliant ads. 3. Integration enhances real-time audience targeting through data solutions. 4. PubMatic's inventory will aid Sojern in delivering curated marketing campaigns. 5. Strategic curation improves ad performance and brand safety for marketers.

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FAQ

Why Bullish?

The partnership positions PubMatic to attract more advertisers, potentially increasing revenue. Historically, strategic partnerships in ad tech have led to stock price gains, such as Adobe's collaborations enhancing their Creative Cloud products.

How important is it?

The integration of travel data with PubMatic's inventory makes this a significant strategic enhancement. It positions PUBM to better serve a tech-savvy and privacy-conscious market, potentially driving higher advertiser spend.

Why Short Term?

Immediate revenue opportunities from enhanced targeting and engagement are likely, impacting earnings positively in the near term. A similar short-term boost was observed following PubMatic's previous strategic partnerships.

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SOJERNADBEGOOGL
, /PRNewswire/ -- Sojern, the leading marketing platform built for hospitality, is joining forces with PubMatic (Nasdaq: PUBM), an independent technology company shaping the future of digital advertising's supply chain. This new relationship enables agencies and advertisers to access and activate Sojern's extensive real-time travel data insights, with PubMatic's premium inventory, to target travelers more accurately and in a privacy-compliant way. PubMatic and Sojern Creating personalized, targeted campaigns requires finding the right mix of audiences and inventory supply. Curation is a preferred option, enabling real-time optimization and measurement so brands can create relevant ads that drive results. By using a multi-ID approach, curation enables advertisers to work directly with supply-side platforms (SSPs) to strategically combine first-party data, Sojern travel segments, and premium inventory. "It's clear that curation offers an exciting future for programmatic advertising, and while we've worked with PubMatic for many years, this partnership shows that we're committed to delivering vertical-specific curated advertising to our clients," said Josh Beckwith, Vice President, Global Corporate Sales at Sojern. "This relationship will fuse Sojern's best-in-class travel data and multi-ID audiences with PubMatic's best-in-class inventory, and allow us to optimize both in real time, creating curated campaigns using our clients' preferred supply path." The partnership unlocks new opportunities for advertisers to activate Sojern's real-time vertical-specific traveler insights directly within PubMatic's curation and data solution, Connect. This integration enables more precise targeting and transforms audience curation into a powerful tool for programmatic advertising and performance."Today's advertising needs to work for everyone. Consumers want privacy and relevant ads, while brands need quality advertising space and brand safety," said Mark Williams, Senior Director, Audience Solutions, EMEA & US at PubMatic. "Strategic curation brings together advertisers, publishers, and audiences by filtering content for quality and relevance. This partnership with Sojern is a perfect example, providing marketers with access to travel data for more effective targeting while ensuring privacy protection and maintaining brand safety. The result is better transparency, more control, and stronger performance across the board."To learn more about Sojern's vertical-specific approach to travel marketing, click here.Watch this video interview featuring Josh Beckwith and Howard Luks, VP of Audience Solutions at PubMatic, recorded live at the #preachonthebeach suite with The Advertising Forum and MarketectureTV.About SojernSojern is the leading marketing platform built for hospitality, designed to boost growth and profitability for the travel industry. The Sojern marketing platform is a set of easy-to-use software and services that delivers unrivaled traveler insight, intelligent audiences, multichannel activation and optimization, and a connected guest experience—all in one place. More than 10,000 travel marketers rely on our platform annually to find, attract, convert and engage travelers. Founded in 2007, Sojern is headquartered in San Francisco, California with teams in the Americas, Europe, Middle East and Africa, and Asia Pacific.About PubMaticPubMatic (Nasdaq: PUBM) is an independent technology company maximizing customer value by delivering digital advertising's supply chain of the future. PubMatic's sell-side platform empowers the world's leading digital content creators across the open internet to control access to their inventory and increase monetization by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices. Since 2006, our infrastructure-driven approach has allowed for the efficient processing and utilization of data in real time. By delivering scalable and flexible programmatic innovation, we improve outcomes for our customers while championing a vibrant and transparent digital advertising supply chain.SOURCE Sojern WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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