1. Solo Stove launches the Windchill 47 Cooler, its first cooler product. 2. The cooler incorporates innovative cooling technology and misting features. 3. CEO John Larson emphasizes commitment to innovation and expanding product categories. 4. Windchill 47 can chill drinks for days, debuting at $649.99. 5. The launch marks Solo's evolution beyond fire products and into new markets.
The introduction of an innovative product generally drives consumer interest and sales growth.
The innovative product could enhance brand loyalty and attract new customers, positively influencing stock value.
Initial consumer response and pre-orders could provide immediate sales boosts in the coming months.
GRAPEVINE, Texas, May 14, 2025 /PRNewswire/ -- Solo Stove, the leading outdoor lifestyle brand within Solo Brands (NYSE: DTC; OTC: DTCB) and creator of the world's best-selling smokeless fire pit, officially steps into the Cooler category with the launch of its new Solo Windchill 47 Cooler. Packed with cutting-edge technology, this is the first cooler that actually cools you. Featuring an innovative on-the-go air conditioner, paired with fine misting, it's the ultimate summer necessity, designed to deliver serious relief on the hottest days.
Created with the Solo Stove community in mind, this new launch is an outdoor essential for everyone, from weekend adventurers and tailgaters, to camping and fishing enthusiasts. The Solo Windchill 47 is the only cooler that offers three different ways to chill, all without compromising on space or performance: it keeps drinks and food cold for days with premium foam insulation, features a portable air conditioner built right into the lid, and turns melted ice into mist for that immediate refresh needed during a long day in the sun.
"We're thrilled to launch our first-ever cooler, an exciting new chapter that reflects our commitment to innovation and evolving with our consumers," said John Larson, CEO. "This is just the beginning of the next iteration of Solo, as we continue to deliver quality products that are designed to elevate your outdoor experience and spark unforgettable moments with friends and family."
The new Solo Windchill 47-quart cooler can be stocked with 65 cans and guarantees over three hours of active cooling power on one single charge. In addition to superior cooling technologies, the new launch features accessory attachment systems, integrated bottle opener, charging ports, all-terrain wheels, a rear-facing drain, telescoping handle, and more. The Solo Windchill 47 is the first of many new innovations under the evolving Solo brand. It will feature the new logo, which is a reflection of the brand's evolution beyond fire and expansion into new categories, as well as Solo Stove's commitment to designing products that elevate outdoor living in all forms.
The innovative Solo Windchill 47 Cooler will launch in two colors at $649.99. It will be available for pre-order starting May 14th and will begin shipping in early-June. Consumers can head to SoloStove.com where it is exclusively available for purchase and follow the brand on social @solostove to stay up to date on future launches and brand news.
Solo Brands, headquartered in Grapevine, TX, is a leading omnichannel lifestyle brand company. Leveraging e-commerce, strategic retail relationships and physical retail stores, Solo Brands offers innovative, premium products to consumers through five outdoor lifestyle brands – Solo Stove and TerraFlame, known for the world's most popular smokeless fire pits, pizza ovens, accessories, and more; Chubbies, a premium casual apparel and activewear brand; ISLE, maker of inflatable and hard paddle boards and accessories; and Oru Kayak, innovator of origami folding kayaks.
Contact: info@solostove.com
SOURCE Solo Stove