SONIC POWERSPORTS SHATTERS SALES RECORDS AT THE 85TH STURGIS MOTORCYCLE RALLY
1. Sonic Automotive reported record sales at the Sturgis Motorcycle Rally. 2. Over 1,100 motorcycles sold, marking all-time highs for Sonic Powersports. 3. Black Hills Harley-Davidson named No. 1 dealer in the U.S. for Harley. 4. Event drew 800,000 attendees, the largest since 2014, indicating strong market interest. 5. Sonic plans an even larger presence for the next Sturgis Rally.