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Sotheby's International Realty Expands in Tennessee

1. Horizon Sotheby's Realty launched in Tennessee, expanding brand presence. 2. New offices aim to attract luxury property clients in Southeast Tennessee. 3. 92 agents at Horizon Realty plan for continued growth in the region. 4. Sotheby's network includes over 26,100 agents globally, enhancing listings. 5. Partnership extends local expertise into a global market for clients.

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Why Bullish?

The growth and expansion of Sotheby's in Tennessee could enhance HOUS's market share, similar to previous franchise expansions that have led to increased sales and brand presence.

How important is it?

The article indicates significant growth potential for HOUS through Sotheby's expansion, directly affecting its brand and sales.

Why Long Term?

Long-term growth is expected as brand recognition and market reach expand, akin to historical success of regions opening Sotheby's branches.

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, /PRNewswire/ -- Sotheby's International Realty has announced that Realty Center of Chattanooga in Tennessee has joined the network and its two offices will now operate as Horizon Sotheby's International Realty. This addition signifies the brand's continued growth in Tennessee with six offices in the state. Horizon Sotheby's International Realty, headquartered in Chattanooga, will serve communities spanning from Athens, Tennessee, to Dalton, Georgia, and across the Blue Ridge Mountains regions, including Monteagle Mountain, Ocoee, and Tellico. The firm is owned and operated by Byron Kelly and Vanessa Mercer, who collectively bring 35 years of real estate expertise to the company. "Chattanooga sits at the crossroads of the Appalachian highlands and plains of the Deep South. The area has long attracted families seeking to build distinctive homes. From brow estates atop Lookout Mountain to Tennessee River mansions, the region's luxury properties blend authenticity with tradition," said Philip White, president and CEO, Sotheby's International Realty. "We look forward to supporting the Horizon Sotheby's International Realty team as we continue to expand our presence in Tennessee." "Building upon five decades of real estate leadership in Chattanooga, Horizon Sotheby's International Realty will deliver top-tier professionalism to property sales in Southeast Tennessee and Northwest Georgia," said Kelly. "Our commitment is that every client who partners with us will receive premier service. By partnering with Sotheby's International Realty, we're extending our local expertise to a global audience, leveraging the brand's world-class marketing and unparalleled network to showcase our region's most exceptional properties." The company currently comprises 92 real estate agents, with plans for continued growth. The Sotheby's International Realty® network currently has more than 26,100 affiliated independent sales associates located in more than 1,100 offices in 83 countries and territories worldwide. Horizon Sotheby's International Realty listings are marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm's brokers and clients will benefit from an association with Sotheby's auction house and worldwide Sotheby's International Realty marketing programs. Each office is independently owned and operated. Sotheby's International Realty Sotheby's International Realty was founded in 1976 as a real estate service for discerning clients of Sotheby's auction house. Today, the company's global footprint spans more than 1,100 offices located in 83 countries and territories worldwide, including 48 company-owned brokerage offices in key metropolitan and resort markets. In February 2004, Anywhere Real Estate Inc. entered a long-term strategic alliance with Sotheby's, the operator of the auction house. The agreement provided for the licensing of the Sotheby's International Realty name and the development of a franchise system. The franchise system is comprised of an affiliate network, where each office is independently owned and operated. Sotheby's International Realty supports its affiliates and agents with a host of operational, marketing, recruiting, educational and business development resources. Affiliates and agents also benefit from an association with the venerable Sotheby's auction house, established in 1744. For more information, visit www.sothebysrealty.com. The affiliate network is operated by Sotheby's International Realty Affiliates LLC, and the company owned brokerages are operated by Sotheby's International Realty, Inc. Both entities are subsidiaries of Anywhere Real Estate Inc. (NYSE: HOUS) a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. Both Sotheby's International Realty Affiliates LLC and Sotheby's International Realty, Inc. fully support the principles of the Fair Housing Act and the Equal Opportunity Act. CONTACT Rachel CollettaSenior Manager, Public Relations & Communications Sotheby's International Realty 212.606.4134[email protected] SOURCE Sotheby's International Realty WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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