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Southeast Toyota Finance Ranked Highest in Overall Dealer Satisfaction by J.D. Power

1. Southeast Toyota Finance ranked No. 1 in dealer satisfaction for three years. 2. Dealer satisfaction score was 874, exceeding the sector average by 120 points. 3. SET Finance offers extensive financing options supporting 177 dealers in the Southeast. 4. SET Finance focuses on technology investments to enhance dealer and customer experience. 5. Company continues to innovate through its SPARK initiative for operations modernization.

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Why Bullish?

The third consecutive ranking in dealer satisfaction could enhance TM's brand loyalty and operational stability. Historically, high dealer satisfaction correlates with increased vehicle sales and market share.

How important is it?

High dealer satisfaction indicates strong operational effectiveness and customer engagement, critical for TM's growth and reinforces brand loyalty in a competitive market.

Why Long Term?

Sustained dealer satisfaction leads to longer-term sales growth; success in customer relations typically proves beneficial over time as market conditions recover.

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Deerfield Beach, Fla., Aug. 18, 2025 (GLOBE NEWSWIRE) -- Southeast Toyota Finance (SET Finance), a captive financial services company driven to deliver an exceptional experience for Toyota customers in the Southeast, has been ranked No. 1 in dealer satisfaction among Captive Mass Market-Prime Automotive Finance Lenders for the third year in-a-row by the J.D. Power 2025 U.S. Dealer Financing Satisfaction Study.   “It is an honor to be recognized once again as the highest-ranking captive mass market automotive finance lender in overall dealer satisfaction by J.D. Power,” said Casey Gunnell Jr., president of SET Finance. “As the industry rapidly evolves, our associates continue to give their all to our dealer partners, ensuring our programs and support align with the goals of our dealers. We will continue to invest in our people and technology to deliver the service, support and partnership dealers value most, while upholding the efficiency and excellence customers expect.”   This year’s U.S. Dealer Financing Satisfaction Study is based on responses from 5,035 auto dealer financial professionals. The study, fielded from April through May 2025, measures auto dealer satisfaction in five segments of lenders: captive premium-prime; captive mass market-prime; non-captive national-prime; non-captive regional-prime and non-captive sub-prime. SET Finance ranked No. 1 in dealer satisfaction among captive mass market-prime lenders with an Overall Dealer Satisfaction score of 874, above the segment average by 120 points.   Serving as the first auto finance company established in the United States for an import car manufacturer, SET Finance, part of World Omni Financial Corp, has offered financing to Toyota dealers and their consumers since its inception in 1981. While providing a wide range of financing and leasing options, the company has always been focused on supporting its consumers so they can get behind the wheel of their dream car while providing solutions for Toyota dealers in the region to better serve their customers. SET Finance continues its journey to innovate and transform through SPARK, a strategic initiative designed to modernize operations while enhancing dealer and customer experiences. About Southeast Toyota Finance  Southeast Toyota Finance (part of World Omni Financial Corp.) is a captive financial services company driven to delivering an exceptional dealership and customer experience for Toyota customers in the Southeast. The company offers a broad range of products and services to the 177 Toyota dealers in Alabama, Florida, Georgia, North Carolina, and South Carolina. Southeast Toyota Finance is the leading provider of finance and lease options for new Toyota vehicles within its footprint, consistently ranking at the top in market share and dealer satisfaction. The company is committed to strong dealer relationships and customer service, providing finance, retail and lease programs, college graduate and military rebate programs that drive customer and dealer loyalty. The company’s portfolio of dealer loans includes inventory financing, real estate, and construction loans.  Southeast Toyota Finance is a subsidiary of JM Family Enterprises, Inc., a privately held company with $22.8 billion in revenue and more than 5,000 associates, which is headquartered in Deerfield Beach, Florida.  About J.D. Power  J.D. Power is a global leader in consumer insights, advisory services, and data and analytics. A pioneer in the use of big data, artificial intelligence (AI) and algorithmic modeling capabilities to understand consumer behavior, J.D. Power has been delivering incisive industry intelligence on customer interactions with brands and products for more than 55 years. The world's leading businesses across major industries rely on J.D. Power to guide their customer-facing strategies. J.D. Power has offices in North America, Europe and Asia Pacific. To learn more about the company's business offerings, visit JDPower.com/business. The J.D. Power auto-shopping tool can be found at JDPower.com.

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