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Southern First Appoints Blair Miller as Chief Retail Experience Officer

1. Southern First Bancshares appoints Blair Miller as Chief Retail Experience Officer. Leadership change announced. 2. Miller brings over 20 years’ banking experience. He served as a senior VP at Pinnacle Financial Partners. 3. He will drive enhanced client service and authentic hospitality. Strategy aims to boost company culture. 4. SFST’s consolidated assets total approximately $4.1 billion. Operations span key U.S. regional markets.

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Why Bullish?

The appointment of a seasoned leader signals a strategic commitment to enhancing retail banking services. Similar leadership changes in the banking sector, such as Citi’s executive appointments in past years, have eventually bolstered investor confidence.

How important is it?

While not an immediate catalyst for price volatility, the leadership change is a positive signal for SFST’s future strategic and cultural direction.

Why Long Term?

Cultural and operational shifts driven by leadership appointments take time to reflect in performance. Long-term improvements in customer service typically yield positive returns over multiple quarters.

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Headshot of Blair Miller, Southern First Bank Chief Retail Experience Officer and Executive Vice President. , /PRNewswire/ -- Southern First Bancshares, Inc. (NASDAQ: SFST), holding company for Southern First Bank, is pleased to announce the appointment of Blair Miller as Chief Retail Experience Officer and Executive Vice President. Miller is a passionate leader with over 20 years of experience, most recently serving as Area Manager and Senior Vice President at Pinnacle Financial Partners for 12 years. As head of Southern First's retail banking team, he will enhance the level of exceptional service and authentic hospitality the bank provides for clients. Miller's life and career are aimed directly at serving others and fostering an engaged culture within the bank. Miller is active in the Upstate community, serving as Chairman of the Greer Chamber of Commerce Board and volunteering with Greer Relief. He is a graduate of the University of South Carolina and CBA Executive Banking School. "We are excited to have Blair join our team. He dreams big, is full of creativity and passion, and will be a cultural multiplier for us, helping us further our mission of impacting lives in the communities we serve," said Dave Favela, Chief Innovation Officer. "Southern First is laser focused on client service and company culture, which are the two things I am most passionate about. I believe if you do those two things well, anything is possible, and I'm excited to get to work with this team of outstanding bankers," commented Miller.About Southern First BancsharesSouthern First Bancshares, Inc., Greenville, South Carolina is a registered bank holding company incorporated under the laws of South Carolina. The company's wholly owned subsidiary, Southern First Bank, is the second largest bank headquartered in South Carolina. Southern First Bank has been providing financial services since 1999 and now operates in 13 locations in the Greenville, Columbia, and Charleston markets of South Carolina as well as the Charlotte, Triangle and Triad regions of North Carolina and Atlanta, Georgia. Southern First Bancshares has consolidated assets of approximately $4.1 billion and its common stock is traded on The NASDAQ Global Market under the symbol "SFST." More information can be found at www.southernfirst.com.Media contact: Art Seaver, [email protected]SOURCE Southern First Bancshares, Inc. WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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