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Southwest Airlines Takes Off with Priceline: More Flights, More Smiles, Same Great Fares, Now Available Directly on Priceline

1. Priceline partners with Southwest Airlines for enhanced travel options. 2. Southwest flights bookable on Priceline and other Booking Holdings brands. 3. Customers earn Rapid Rewards and Priceline VIP status when booking. 4. Partnership aims to provide more value and choice for travelers. 5. Pricing technology enhances Priceline's ability to offer competitive deals.

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FAQ

Why Bullish?

The partnership likely drives bookings and improves customer acquisition. Historical examples show that partnerships increase traffic, akin to Expedia's gains after similar collaborations.

How important is it?

The article highlights a strategic partnership likely to enhance BKNG's competitive positioning in the travel market.

Why Long Term?

Greater travel options may lead to sustained improvements in market share and customer loyalty, as seen with past partner integrations boosting sales over multiple quarters.

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EXPETRIPABNB
Iconic travel brands team up to get travelers to their happy places for a happy price, /PRNewswire/ -- Priceline, the OG of online travel deals, is adding even more reasons to go to your happy place with the arrival of Southwest Airlines®. Starting today, travelers can search and book Southwest's inventory directly on Priceline, unlocking more ways to compare, customize and save on flights. Customers booking their Southwest flights through Priceline are still eligible to earn Rapid Rewards.Through the partnership, Southwest flights are also now bookable across the Booking Holdings portfolio of brands, including Booking.com and Agoda. "Our goal is to be the best travel dealmaker in the world. Collaborating with Southwest, one of the most trusted names in air travel, is a natural next step in our mission to do so," said Brigit Zimmerman, Chief Commercial Officer at Priceline. "Adding their fares to our lineup means more choice and more value for the millions of Priceline customers planning their next trip." "We're happy to partner with Priceline to broaden our distribution network and offer even more Customers the opportunity to experience our Southwest Hospitality," said Tony Roach, Executive Vice President Customer & Brand at Southwest Airlines. "We look forward to making it easier for Customers to access our extensive flight offerings to book their next trip."The partnership between Southwest®, the airline known for their legendary Hospitality, and Priceline, the online travel leader known for its unbeatable deals and effortless booking platform, gives customers access to all of Southwest's fare types, allowing them to: Compare fare bundles side by side Know exactly what's included Book with confidence Earn both Rapid Rewards and Priceline VIP status With more than 4,000 daily flights and service to over 100 destinations across the U.S., Mexico, Central America and the Caribbean, Southwest opens the door to more spontaneous getaways and wallet-friendly escapes—perfect for Priceline's mission to get travelers to their happy place for a happy price.For more information and to book your next vacation, visit Priceline.com/Southwest or download the Priceline app.About PricelinePriceline, part of Booking Holdings Inc. [NASDAQ: BKNG], has been a leader in online travel for twenty-five years. Priceline's proprietary deals technology pairs negotiation with innovation to analyze billions of data points to generate deep discounts for customers they can't find anywhere else. Travelers have access to millions of hotels, flights, alternative accommodations, rental cars, cruises, vacation packages and experiences from trusted brands in over 116 countries around the world, 24/7 customer service and incremental savings when becoming a Priceline VIP. By making affordable travel within reach for all, Priceline helps millions of customers each year be there for the moments that matter to them. Because where your happy place meets your happy price, that place is Priceline.About Southwest Airlines Co. Southwest Airlines Co. operates one of the world's most admired and awarded airlines, offering its one-of-a-kind value and Hospitality at 117 airports across 11 countries. Southwest took flight in 1971 to democratize the sky through friendly, reliable, and low-cost air travel and now carries more air travelers flying nonstop within the United States than any other airline1. By empowering its more than 72,0002 People to deliver unparalleled Hospitality, the maverick airline cherishes a passionate loyalty among more than 140 million Customers carried in 2024. Southwest leverages a unique legacy and mission to serve communities around the world including harnessing the power of its People and Purpose to put communities at the Heart of its success. Learn more by visiting Southwest.com/citizenship. Based on U.S. Dept. of Transportation quarterly Airline Origin & Destination Survey as of Q1 2025. Fulltime-equivalent active Employees as of June 30, 2025 SOURCE Priceline WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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