Southwest CEO says changes like charging for seat bookings and checked bags will make it over $4 billion next year
1. Southwest Airlines is overhauling its business model for significant revenue generation. 2. CEO estimates $4.3 billion contribution by 2026 through new fee structures. 3. Deutsche Bank upgraded LUV to Buy due to these transformative changes. 4. Changes include introducing bag fees and assigned seating to improve margins. 5. Wall Street is reacting positively, with LUV's share price up over 20% recently.