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Southwest's Historic Open Seating Policy Will End In January

1. Southwest Airlines will add assigned seating starting January 27, 2026. 2. Investor Elliott Management pressured Southwest to abandon its historic policies. 3. Southwest now charges fees for checked bags and other services. 4. Changes aim to boost profitability, long-term viability against competitors. 5. Assigned seating will change boarding processes and seating priorities.

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FAQ

Why Bullish?

The planned operational changes may enhance revenue prospects, similar to Delta's fee transitions.

How important is it?

The article discusses major operational policy shifts impacting profitability and competitiveness.

Why Short Term?

Initial changes will influence market perception and bookings before January 2026.

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