Southwest’s new baggage fees to boost profits by more than $400 million, analyst says - MarketWatch
1. Southwest plans to charge for checked luggage starting May 28. 2. Analyst predicts $430 million boost to earnings from new fees. 3. Stock price target raised to $33 from $24 due to profit potential. 4. Southwest's stock surged 5.6% on the announcement, indicating positive investor sentiment. 5. Company projects up to $1.8 billion from new revenue and cost-saving efforts.