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SPECTRUM REACH ACQUIRES SHOWSEEKER

1. Spectrum Reach acquires ShowSeeker to enhance advertising solutions. 2. The deal optimizes media buying processes for varied client sizes. 3. Integration will improve operational efficiency across multiple media types. 4. ShowSeeker's expertise in AdTech supports Spectrum Reach's transformation. 5. The acquisition aims to save agencies time and enhance ROI.

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FAQ

Why Bullish?

The acquisition positions CHTR for strong growth in advertising solutions. Similar past acquisitions have driven growth in digital revenues.

How important is it?

The acquisition indicates CHTR's commitment to improving its media strategies, which can increase ad revenue.

Why Long Term?

Benefits from this strategic acquisition will unfold over time, enhancing competitive positioning. Historical trends indicate that such integrations take time to materially affect performance.

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Deal Will Transform Media Buying for U.S. Advertisers Key Takeaways: Integration streamlines media buying for advertisers, enhancing efficiency and value. Acquisition expands Spectrum's advertising solutions for businesses of all sizes. ShowSeeker's leadership expertise advances Spectrum Reach's transformative goals. , /PRNewswire/ -- Spectrum Reach, the advertising sales business of Charter Communications, Inc., today announced it has completed the acquisition of ShowSeeker, the leading provider of a cloud-based order management system. The acquisition will help evolve the media buying process for advertisers and bolster Spectrum Reach's delivery of innovative marketing solutions to its clients across the United States. Since its founding in 2003, ShowSeeker has become known industrywide for its robust and scalable cloud-based campaign management systems, which have transformed how advertisers execute orders and campaigns. Spectrum Reach's acquisition of ShowSeeker will enable it to offer even more comprehensive, flexible and efficient advertising solutions for its clients of all sizes, from small local businesses to national brands. This strategic acquisition will result in a comprehensive, end-to-end media intelligence solution combining ShowSeeker's cutting-edge planning, order and proposal tools with Spectrum Reach's operational automation suite. It will include Spectrum Reach's Innovar operational automation suite to simplify media planning workflows, automate ad operations and maximize campaign value and efficiency. It also will provide a media buying workflow that includes research, proposal and campaign negotiation and approval processes, automated ad trafficking, creative rotation, media delivery and inventory optimization across all media types, including linear, streaming and other CTV inventory. "Bringing the ShowSeeker team's extensive order-management expertise into the Spectrum Reach family is a meaningful step forward in our goal to enhance the advertising experience for our clients," said Rob Klippel, Senior Vice President, Product, Technology & Operations for Spectrum Reach. "In a fragmented media landscape, the integrated solution will streamline planning and execution to save agencies valuable time." "We are excited for this opportunity to integrate our technology with Spectrum Reach and to contribute to their transformative vision for the advertising industry. This acquisition will further enhance ShowSeeker's capability to deliver innovative AdTech solutions to all of our current and future customers," said Dave Hardy, ShowSeeker's founder and CEO who will join Spectrum Reach as Vice President and General Manager. "Our team is dedicated to innovating and enhancing order management processes, and with Spectrum Reach, we will achieve even greater milestones in delivering value to advertisers." More information about Spectrum Reach is available at www.spectrumreach.com About Spectrum ReachSpectrum Reach®, the advertising sales business of Charter Communications, Inc. (NASDAQ:CHTR), provides custom advertising solutions for local, regional and national clients. Operating in 36 states and 91 markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services and supported by a 100% U.S.-based workforce. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at spectrumreach.com. About ShowSeekerShowSeeker streamlines the ad sales, buying and planning process for video service providers with an easy-to-use, cloud-based platform that facilitates every step from proposal generation to campaign performance tracking. ShowSeeker's robust AdTech tools help optimize and better monetize ad sales by automating tasks, reducing manual workloads, and increasing operational efficiencies. Integrated data insights ensure ad buys are targeted, effective, and highly customizable, all to ultimately drive better ROI for buyers and sellers alike. Since its founding in 2003, ShowSeeker has become a leading provider of ad sales management, planning and workflow solutions for the cable TV industry. In today's fragmented TV landscape, operators have come to rely on the incremental revenue generated by the ShowSeeker platform. Additional information about ShowSeeker can be found at showseeker.com. SOURCE Charter Communications, Inc. WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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