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Spirit Airlines Unveils Next Major Guest Experience Enhancements: New Extra-Legroom Seating Option and Revamped Free Spirit® Loyalty Program

1. Spirit Airlines is enhancing the Go Comfy travel options with extra legroom. 2. New Free Spirit loyalty program benefits include more redemption options and upgrades. 3. A complimentary two free checked bag benefit will launch for cardholders in 2025. 4. Spirit was recognized as Best Airline Overall for 2025 and top for safety. 5. The airline aims to attract more loyal customers amid competitive market pressures.

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FAQ

Why Bullish?

Enhanced offerings like extra legroom and loyalty benefits could attract more customers, potentially boosting revenue like previous improvements in service by airlines such as Southwest, enhancing shareholder value.

How important is it?

The strategic enhancements announced by Spirit showcase a strong commitment to customer experience, likely making FLYY more competitive in an industry that is focused on improving service and engagement.

Why Long Term?

The implementation and marketing of these innovations will likely build a stronger customer base leading to sustained revenue growth over time, similar to Delta Air Lines' strategic shifts, which positively impacted their long-term valuation.

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Spirit's reimagined Go Comfy travel option will be available to book beginning May 15 Free Spirit expands rewards and benefits starting today , /PRNewswire/ -- Spirit Airlines (NYSE American: FLYY) today announced it is expanding onboard comfort and boosting the benefits of its Free Spirit loyalty program as part of the airline's latest initiative to elevate the Guest experience. The new advancements are significant milestones for the carrier, introducing a brand-new, extra-legroom seating option and exclusive new loyalty perks never offered before, including expanded redemption options, seat upgrades, two free checked bags benefit and more. "Spirit's new premium options offer travelers exceptional value, and we're creating even more opportunities for Guests to experience them with our new extra-legroom seating option," said Rana Ghosh, Senior Vice President and Chief Commercial Officer at Spirit Airlines. "We're also adding more value and perks for our loyalty members at a time when others are taking away benefits, giving our most loyal Guests even more reasons to choose Spirit." Go Comfy Reimagined with the Addition of New Extra-Legroom SeatingGuests who prioritize comfort and an elevated experience will soon have the opportunity to stretch across four additional inches of legroom in Go Comfy with a new total pitch of 32 inches. The new preferred seating will include seven rows near the front of the aircraft and more than 40 seats. The extra-legroom seating will be installed beginning June 2025 and roll out across the majority of the fleet by July 2025. The remaining installations are expected to be completed in 2026. As part of enhancing Go Comfy, Spirit plans to phase out the blocked middle seat to allow for the introduction of extra-legroom seating. In addition to the extra space, Go Comfy includes a carry-on bag, no change or cancel fees, Priority Boarding, reserved overhead bin space, a snack and non-alcoholic beverage. The extra-legroom seats will be available for booking based on availability starting May 15, 2025, for travel beginning July 9, 2025. Upgraded Free Spirit Loyalty ProgramSpirit is revamping its Free Spirit loyalty program, including upgraded benefits for Free Spirit Status members and Free Spirit® Travel More Mastercard® cardholders. Free Spirit is free to join and the fastest way to earn rewards and status. Expanded Redemption Options: Guests can now redeem all four travel options*, including premium options like Go Big and Go Comfy using Free Spirit points, excluding taxes and fees. Spirit plans to add even more exciting redemptions in the coming months, including personalized experiences and elevated perks that cater to every type of traveler. Complimentary Upgrades: Free Spirit Status members and Free Spirit credit card holders will enjoy complimentary upgrades to a Big Front Seat and Comfy Seat at boarding, based on availability and status level, with benefits extending to one Guest on the member's reservation beginning in June. New Two Free Checked Bags Benefit for Free Spirit Travel More Mastercard Cardholders: Beginning later in 2025, Spirit and Bank of America will roll-out two free checked bags as an exciting new benefit for Free Spirit Travel More Mastercard Cardholders, with more details to be announced. Earn on Everyday Purchases with the New Free Spirit Debit Card: The new Free Spirit Debit Card, scheduled to launch this Fall, will allow anyone to earn Free Spirit points on their everyday spending and redeem those points for travel on Spirit while receiving Group 2 Priority Boarding and a 25 percent rebate on inflight purchases. Guests who earn Free Spirit Gold and Silver Status will continue to enjoy all existing benefits including Shortcut Security, seat selection, and more with no increase in the requirements to earn status for the 2025 program year. Guests with Gold Status will also continue to enjoy free bags, Wi-Fi (subject to availability), complimentary snacks and drinks, including alcohol and more on eligible flights. To get a full overview of the revamped Free Spirit program and benefits of Free Spirit Status or to sign up for free, visit: spirit.com/free-spirit. RecognitionSpirit was recently named Best Airline Overall for 2025 and earned top recognition for safety and affordability for the second consecutive year by WalletHub. The carrier was also recognized by the Airline Passenger Experience Association (APEX) as a 2025 Four Star Low Cost Carrier. Additionally, the airline's Fit Fleet® was ranked one of the world's youngest for 2025 by ch-aviation. Spirit also received the FAA's Aviation Maintenance Technician Diamond Award of Excellence for the seventh consecutive year. *Members will be responsible for the payment of any taxes, fees and other government or airport-imposed charges associated with Reward Tickets. About Spirit AirlinesSpirit Airlines (NYSE American: FLYY) is committed to safely delivering the best value in the sky by offering an enhanced travel experience with flexible, affordable options. Spirit serves destinations throughout the United States, Latin America and the Caribbean with its all-Airbus Fit Fleet®, one of the youngest and most fuel-efficient fleets in the U.S. Discover elevated travel options with exceptional value at spirit.com. SOURCE Spirit Airlines WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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