1. Commerce (CMRC) launched EuroOptic, enhancing their technology solutions. 2. EuroOptic experienced significant growth in sales and conversion rates post-launch. 3. EuroOptic replaces custom ecommerce service with BigCommerce's flexible platform. 4. MoJo Active played a key role in implementing EuroOptic's tech stack. 5. European launch emphasizes Commerce's capabilities in regulated ecommerce environments.
FAQ
Why Bullish?
EuroOptic's success may drive demand for Commerce's solutions, similar to past cases where strategic launches led to increased customer interest and stock performance.
How important is it?
The news about EuroOptic highlights Commerce's ability to innovate in a niche market, directly impacting investor confidence and market valuation.
Why Short Term?
Positive sales performance of EuroOptic is likely to reflect in CMRC's stock price quickly, similar recent patterns following successful product launches.
EuroOptic Achieves Significant Growth with Launch of Composable Ecommerce Site
AUSTIN, Texas, Dec. 15, 2025 (GLOBE NEWSWIRE) -- Commerce (Nasdaq: CMRC), a leader in the open, intelligent commerce ecosystem, has announced the successful launch of EuroOptic, a high-end retailer specializing in optics and precision sporting gear.
Transformative Technology Solutions Drive EuroOptic's Success
Following its transition to the BigCommerce ecommerce platform, EuroOptic reported remarkable growth in revenue, traffic, and order volumes. Over the first two quarters, the retailer experienced substantial increases in sales and an improved conversion rate, highlighting the benefits of Commerce's comprehensive technology suite.
EuroOptic, a prominent player in the outdoor retail space with one of the largest in-stock inventories globally, sought to replace its outdated custom ecommerce service with a more efficient solution. The new platform enhances both B2C and B2B customer experiences while reducing development costs.
Leveraging an Integrated Tech Stack for Enhanced Performance
EuroOptic’s new platform was implemented by MoJo Active, a recognized Commerce Elite Agency Partner. Their approach utilized an API-first strategy based on BigCommerce’s Catalyst technology, enabling a headless architecture that addresses the retailer's unique regulatory and compliance needs.
Jeff Brooks, CEO of EuroOptic, stated, “This project redefines what’s possible in regulated ecommerce. Launching with Commerce allowed us to rethink our operations. We’ve built a compliant, scalable platform that simplifies complexity and supports our growth.”
Key Features of EuroOptic's New Ecommerce Site
EuroOptic’s upgraded site boasts several key features designed to optimize user experience and regulatory compliance:
- Custom Checkout Solutions: Includes integrated MasterFFL for automated firearm compliance and CSG Forte via PaymentPutty for e-checks.
- Advanced Shipping Framework: ShipperHQ-powered logistics stack featuring nine carriers, 46 rules, and complex package logic.
- Enhanced UX and SEO: Integration with SearchSpring to improve page load speeds and Google Lighthouse scores.
- Composable Content Management: Utilizes Makeswift visual builder for dynamic, no-code content updates.
Strategic Integrations to Foster Long-Term Growth
To ensure sustainable growth, MoJo Active implemented a variety of tools within the BigCommerce ecosystem, including:
- Salsify PIM: Enhances product merchandising.
- Klaviyo: Facilitates personalized customer engagement.
- Avalara: Provides real-time tax calculations across over 100,000 SKUs.
- Tidio & Stamped: Delivers live chat support and customer reviews.
The strategic orchestration of these tools addresses both regulated and non-regulated workflows, ultimately enhancing the shopper experience.
Commerce's Role in Regulated Ecommerce Innovation
Al Williams, General Manager of B2C at Commerce, remarked, “EuroOptic’s new ecommerce experience demonstrates the power of a composable, best-in-class tech stack. This launch illustrates how Commerce can facilitate innovation and scaled performance for merchants in regulated industries.”
The EuroOptic launch is significant as it marks the first use of BigCommerce Catalyst by MoJo Active, showcasing the agency's expertise in complex ecommerce solutions.
About Commerce
Commerce (Nasdaq: CMRC) is dedicated to empowering businesses to innovate and grow within an AI-driven commerce landscape. Through its support of BigCommerce, Feedonomics, and Makeswift, Commerce connects essential tools that enable businesses to unlock their data potential and deliver personalized customer experiences.
For more information about Commerce and its ecommerce solutions, visit commerce.com or follow us on social media platforms.