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Sports.com Live Streams Super League Kerala Season Opener: Calicut vs. Kochi

1. SEGG Media's Sports.com streamed a successful live match in Kerala. 2. Over 30,000 fans attended the match, indicating strong market interest. 3. Sports.com aims to expand its global audience through digital experiences. 4. Marc Bircham emphasized the global engagement potential for Indian football. 5. This streaming marks an important milestone for SEGG Media in digital expansion.

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Why Bullish?

The success of Sports.com's live streaming could lead to increased revenue streams and audience engagement, similar to how emerging sports leagues have positively impacted affiliated media companies' stock prices in the past.

How important is it?

The article highlights major developments in SEGG Media's engagement strategies, signaling potential growth in viewership and revenue that could directly impact LTRYW's market position.

Why Long Term?

Sustained interest in Indian football and digital platforms suggests ongoing growth potential for SEGG Media over time, akin to other successful sports streaming platforms that have gradually built large audiences.

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SEGGSONY
A Media Snippet accompanying this announcement is available by clicking on this link. CALICUT, India, Oct. 02, 2025 (GLOBE NEWSWIRE) -- SEGG Media Corporation (NASDAQ: SEGG, LTRYW) (the “Company” or “SEGG Media”) the global sports, entertainment, and gaming conglomerate today steams the Super League Kerala (“SLK”) match on Sports.com where defending champions Calicut secured a thrilling 2–1 victory over Kochi in the SLK rematch tonight at the EMS Stadium in Calicut, in front of a roaring crowd of more than 30,000 fans. The decisive moment came late in the match, sealing Calicut’s win in a rematch of last year’s final. Marc Bircham, Director of SEGG Media and Head of Sports.com Acquisitions, presented the Man of the Match award on the pitch to an adoring, screaming crowd — a defining moment for both the league and Sports.com’s presence in Indian football. Sports.com’s live streaming of the match was a huge success, with an overwhelming number of participants joining the platform from across India and around the world. This debut live broadcast marked an important milestone in Sports.com’s strategy to expand its global audience and deliver fan-first digital experiences. Marc Bircham, Director of SEGG Media, said:“Tonight’s match showed the very best of Indian football — passion, drama, and a packed stadium. To see 30,000 fans in Calicut and tens of thousands more engaging on Sports.com’s platform was incredible. This is just the beginning for us. The demand we’ve seen proves that Sports.com can bring Indian football to a truly global audience.” The Calicut vs. Kochi clash is part of 33 fixtures in the Kerala Super League, with Sports.com as the exclusive global streaming partner, alongside Sony India’s TEN 2 broadcast coverage. About SEGG Media Corporation SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com, Concerts.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.

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