1. Spotify launches $11.99 Audiobooks+ plan for U.S. subscribers. 2. Household members now access audiobooks for the first time. 3. Active users grew 11% to 696 million in Q2. 4. Audiobook listening hours increased 35% year-over-year. 5. Spotify aims to monetize existing users after a tough quarter.
The expansion of Audiobooks+ can drive additional revenue from existing users, increasing monetization prospects similar to past strategies that led to growth.
The article highlights a significant new offering likely to influence subscriber growth and financial outcomes in the near future, especially after recent performance challenges.
The immediate revenue from new subscriptions will be visible in the upcoming quarterly results but requires follow-up user engagement metrics to maintain long-term benefits.