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Spotify expands parent-managed accounts for kids to more countries, including the US

1. Spotify expands Managed Accounts feature to more countries for Family Plan members. 2. Kids under 13 can enjoy personalized music experiences without affecting parent accounts. 3. Parents can limit content access, controlling explicit material and artist choices. 4. The move comes amid rising regulatory pressure for parental control over online services. 5. Managed Accounts are already available in multiple countries since their initial pilot.

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Why Bullish?

The feature caters to family-oriented customers, likely increasing subscriber retention and attraction, following the success of similar initiatives in the industry.

How important is it?

The introduction of Managed Accounts is significant as it directly enhances customer appeal and aligns with market trends emphasizing child safety and parental control.

Why Long Term?

The sustainable growth of Family Plan subscriptions could solidify Spotify’s user base over time, comparable to Netflix's family account model enhancing user stickiness.

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