Spotify flags price rises as it introduces new services, FT reports
1. Spotify plans to raise prices while targeting 1 billion users. 2. Investment in new features is part of this strategic direction.
1. Spotify plans to raise prices while targeting 1 billion users. 2. Investment in new features is part of this strategic direction.
Raising prices indicates confidence in growth. Similar strategies have bolstered revenue for rivals like Netflix.
Price increases can enhance revenue forecasts, factoring favorably into SPOT's valuation metrics.
As Spotify invests in features and targets user growth, positive effects on profitability may materialize over several quarters.