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Business Insider
209 days

Spotify wants to take on YouTube in podcasts. Here's how the platforms stack up.

1. Spotify invests in video creators, competing with YouTube for podcast dominance. 2. 250 million users have engaged with video podcasts on Spotify. 3. Spotify's revenue from ads has grown 5.6% year-over-year to about $491 million. 4. Spotify has shifted from exclusivity to multi-platform content for podcasters. 5. Focus on listener loyalty is helping Spotify stand out in the podcast landscape.

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FAQ

Why Bullish?

Increased investment in video and growing engagement may boost user growth, similar to past successes like Spotify's music subscriptions.

How important is it?

The article discusses critical strategies Spotify is implementing, which can affect long-term growth and revenue.

Why Long Term?

Building a loyal video podcast audience takes time, similar to Spotify's historical growth in music streaming.

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