Sprout Social Acquires NewsWhip, Enhancing Predictive Intelligence Capabilities and Accelerating AI Roadmap
1. Sprout Social acquired NewsWhip for $55 million plus performance bonuses. 2. The acquisition enhances Sprout's AI capabilities in predictive media intelligence. 3. NewsWhip's real-time insights will empower brands to navigate media trends effectively. 4. CEO Ryan Barretto highlights integration benefits for brands engaging with audiences. 5. Acquisition may solidify Sprout's leading market position in predictive intelligence.