1. Sprout Social recognized as a leader in influencer marketing platforms. 2. The platform offers AI-driven creator discovery and brand safety features. 3. Sprout Social emphasizes ROI through data-backed influencer strategies. 4. Growing investment in influencer marketing exceeds traditional channels. 5. The platform enhances enterprise relationships for significant business impact.
FAQ
Why Bullish?
Recognition as a leader boosts Sprout's credibility and market position, historically linked to stock gains.
How important is it?
The article highlights critical developments within a growing sector, influencing Sprout's future performance.
Why Long Term?
Increasing reliance on influencer marketing suggests sustained growth for Sprout in the future, similar to historical trends seen in tech firms.
Sprout Social Named a Leader in Worldwide Influencer Marketing Platforms for Large Enterprises by IDC MarketScape
CHICAGO, Dec. 22, 2025 (GLOBE NEWSWIRE) - Sprout Social (NASDAQ: SPT), a leading provider of cloud-based social media management software, has achieved recognition as a Leader in the 2025-26 IDC MarketScape for Worldwide Influencer Marketing Platforms aimed at large enterprises.
About Sprout Social's Influencer Marketing Platform
Sprout Social's comprehensive influencer marketing solution empowers enterprise organizations to identify the right influencers, forge authentic partnerships, and enhance the return on investment (ROI) of their marketing initiatives. The platform utilizes advanced AI-driven natural language discovery and robust data analysis capabilities to enable brands to elevate their marketing strategies.
Key Features of the Influencer Marketing Solution
The Sprout Social influencer marketing solution is tailored for enterprises that seek:
- AI-Powered Creator Discovery: This feature aligns with native social platform algorithms to help brands identify creators by content themes and audience interests.
- Enterprise-Grade Brand Safety: Automated content scanning, customizable safety parameters, and Brand Fit Scoring ensure alignment with brand values and messaging standards.
- Customizable Analytics and Reporting: Brands can create data-driven influencer strategies, gain campaign insights, and evaluate ROI fittingly.
Industry Insights and Executive Quotes
As the demand for influencer marketing escalates, especially compared to traditional advertising channels, Sprout Social continues to innovate its Influencer Marketing platform. Ben Newell, Vice President of Product Management at Sprout Social, stated, “Influencer marketing is now one of the most powerful ways for organizations to reach and convert consumers. People trust people—and that shift is forcing brands to double down on authentic, relationship-driven campaigns.”
Newell further emphasized the platform's capacity to provide the intelligence and tools necessary for businesses to develop cohesive, data-supported influencer programs that generate significant business results.
Commitment to Innovation and Future Growth
With the conviction that strong relationships drive business success, Sprout Social is dedicated to expanding its AI capabilities to help brands establish high-value, safe, and authentic partnerships at scale.
To learn more about Sprout Social's Influencer Marketing capabilities, visit their official website.