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SriLankan Cargo Joins Freightos: New Digital Bridge to South Asian Markets

1. Freightos partners with SriLankan Cargo for digital air freight services. 2. Integration boosts Freightos' presence in South Asia, enhancing market access. 3. WebCargo facilitates 10,000+ forwarders to book SriLankan Cargo services easily. 4. Partnership improves agility and democratizes freight booking for SME forwarders. 5. SriLankan Cargo connects 32 destinations, enhancing global trade lanes.

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Why Bullish?

The partnership enhances Freightos' capabilities and market access, potentially driving revenue growth. Historically, similar integrations have resulted in increased stock prices due to improved operational efficiencies and market share.

How important is it?

The article directly discusses a strategic partnership that enhances CRGO's digital platform, indicating strong future growth prospects. Given the scale of operations and expected user engagement, the partnership is significant for CRGO's business trajectory.

Why Short Term?

The upcoming launch of this partnership is expected to yield immediate benefits in terms of increased bookings and sales. Examples include fast-tracked revenue growth seen in logistics companies after similar tech integrations.

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, /PRNewswire/ -- Freightos (NASDAQ: CRGO), the leading digital booking and payment platform for the international freight industry, today announced that SriLankan Cargo, the air freight arm of SriLankan Airlines, has partnered with WebCargo for online air cargo booking and payments. This partnership, which is planned to go live later this quarter, significantly strengthens Freightos' footprint in South Asia and unlocks digital access to Colombo—a growing transshipment hub linking the Indian subcontinent with the Middle East, Southeast Asia, and Europe. The integration will enable the 10,000+ freight forwarding offices using WebCargo worldwide to instantly access, quote, book, and pay for SriLankan's air freight capacity through the same comprehensive platform they use for rate management, procurement optimization, and end-to-end shipping. SriLankan Cargo's network connects to 32 online destinations in 21 countries and over 200 destinations with the support of its' partners, with particularly strong capacity to India and the Gulf. Specifically, SriLankan Cargo offers strong coverage across key trade lanes, connecting core lanes across the Middle East, Southeast Asia, Europe, India and Indian subcontinent. "SriLankan Cargo brings high-quality regional capacity into our digital network at a time when agility is key," said Zvi Schreiber, CEO of Freightos. "By integrating their rates and capacity, forwarders gain instant and enhanced access to critical South Asian trade lanes, including Colombo and India." The integration also expands market participation through WebCargo Pay, which allows non-IATA forwarders across Asia to access SriLankan Cargo's capacity without requiring airline credit lines or bank guarantees. This democratization of access is particularly valuable in emerging markets, where many SME forwarders have historically faced barriers to carrier capacity. "By joining Freightos' WebCargo platform, we're not just digitalizing our booking process—we're expanding our reach to thousands of new potential customers," said Chaminda Perera, Head of Cargo at SriLankan Airlines. "The integration with Freightos' rate management and procurement tools ensures our services are visible at the critical decision-making stage of the freight buying process." In addition to offering instant capacity and booking to forwarders, SriLankan Cargo is also leveraging WebCargo by Freightos' interlining capabilities, enhancing SriLankan's existing partnerships with major carriers like Qatar Airways, Emirates SkyCargo, Turkish Airlines, and Etihad Cargo, and eventually allowing forwarders to seamlessly book complex multi-carrier routes while helping partner airlines optimize their load factors. Forwarders looking to book SriLankan Cargo can register for free here. About Freightos Freightos® (Nasdaq: CRGO) is the leading vendor-neutral global freight booking platform. Airlines, ocean carriers, thousands of freight forwarders, and well over ten thousand importers and exporters connect on Freightos, making world trade efficient, agile, and resilient. The Freightos platform digitizes the trillion dollar international freight industry, supported by a suite of software solutions that span pricing, quoting, booking, shipment management, and payments for businesses of all shapes and sizes around the globe. Products include Freightos Enterprise for multinational importers and exporters, Freightos Marketplace for small importers and exporters, WebCargo and 7LFreight by WebCargo for freight forwarders, WebCargo for Airlines, and Clearit, a digital customs broker. Freightos is a leading provider of real-time industry data via Freightos Terminal, which includes the world's leading spot pricing indexes, Freightos Air Index (FAX) for air cargo and Freightos Baltic Index (FBX) for container shipping. Futures of FBX are traded on CME and SGX. More information is available at freightos.com/investors. About SriLankan Cargo SriLankan Cargo, the cargo arm of Sri Lanka's National Carrier, SriLankan Airlines, has been expanding its services rapidly, using Colombo as the logical gateway in Asia, to link the fast-growing economies of the South Asia with the Europe, the Middle East, Southeast Asia, the Far East and Australia. Currently, it provides seamless connectivity to a global network of 32 destinations in 21 countries. Together with its airline and logistics partners, SriLankan Cargo serves over 200 destinations worldwide. SriLankan Cargo operates out of its hub at the Bandaranaike International Airport in Colombo, with handling capabilities for temperature-controlled cargo (three temperature ranges) such as pharmaceuticals and other temperature sensitive shipments. It is equipped with a live animal holding area for pets and other live animals; a radioactive room for radioactive commodities, and a vault to secure valuable cargo such as gems, jewelry and gold bars. As a leader in service excellence, SriLankan Cargo has been recognized at many global forums and its latest accolade includes 'Emerging Cargo Airline' at the Arabian Cargo Awards 2024. For more information visit www.srilankancargo.com  Media ContactTali AronskyPR Lead, Freightos[email protected] Investor ContactAnat Earon-Heilborn[email protected] Logo: https://mma.prnewswire.com/media/2319256/4496202/Freightos_Logo.jpg SOURCE Freightos WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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